Touching Lives in Eldercare and Hospice

Good day!   I like to ask my students “What moves you to work with those in eldercare or hospice?”  Over the years, some themes have emerged from the responses I’ve heard.  I’d like to share them with you here because I assume if you are reading this you have some degree of interest in working with elders or others with life-limiting illness. So, here’s what folks have told me.

“I’ve had a personal experience that led me to want to serve.”  These experiences range from having a grandmother in a nursing home to a close family member receiving hospice care to having grown up around older adults.  Those who identify with this report having both a comfort level and a desire to ‘give back’.

“I’ve been a massage therapist for a number of years and it’s taken a toll on my body.  I want to prolong my career and perhaps working with this population would be a good option.”  These therapists have a number of years in the profession and desire to find work that isn’t as physically taxing, thereby extending the longevity of their career.

“I don’t know exactly, but  I want to do this work– I just feel called in my heart to do it!”  This is the most common reason I hear.  The circumstances leading to the desire to work with this population can’t be pin-pointed, however there is a strong pull toward this form of service. 

Is one reason better than another? Of course not.  I think the most important thing is for each of us to ask the question and come up with our own answer. So, I ask you, “What moves YOU to want to work with this special population?”  I’d love to hear!
Take good care and enjoy the summer,
Ann

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Hi there,

If you are reading my blog you are probably an advocate for quality of life of those at the end of life.  The doors for massage therapy in hospice have been opening the past few years, but proposed Medicare funding cuts for hospice could close those doors once again.  I have recieved the following information today from a colleague at the Suncoast Institute in Florida and want to pass it along to you so you can evaluate the situation for yourself and act if you feel so moved.

Hospice Needs Your Help

Over the past few months Hospice advocates from around the country have written, faxed, called and visited members of Congress urging them to help stop the Hospice rate cuts scheduled for October. Our efforts have paid off so far, as over 200 Representatives and Senators have signed a letter requesting President Obama to prevent the cuts from occurring. We must keep up the pressure as the President has not yet acted.

As tough as these cuts will be, the stakes may have just been raised even higher. This past week a new report detailed across the board Medicare spending cuts being considered in health care reform legislation. We are ready to do our share, but the combination of the rate cuts already proposed and these new Medicare cuts will be devastating to all hospices nationwide: we estimate a 6.4% decline in revenues if these cuts are enacted. We must work hard to prevent this from occurring.

You can continue to make a big difference. On Wednesday, we will participate in a national “Virtual Advocacy Day” to urge the President to preserve hospice care and prevent these cuts. Please stand by as more information on how you can help will be sent tomorrow. In the meantime, here are a few things you can do today to fight these cuts:

• Write a letter to the editor of your newspaper )
• Send an email to the White House:
  http://www.whitehouse.gov/CONTACT/
   
• Send a letter to the President urging him to stop the cuts:
  The White House
  1600 Pennsylvania Avenue NW
  Washington, DC 20500
  (Please include your e-mail address)
   
• Call the White House Comment Line:
  202-456-1111

 Visit:  http://www.capwiz.com/nhpco/home/ and our advocacy website http://www.thehospice.org/help/voice/stop_cuts.aspx  for more information

Many massage therapists have worked long and hard to pioneer our valuable place in hospice care. I think we all would hate to see our steps forward pushed back.  We have so much to contribute to hospice and palliative care and I, for one, want to see that continue to grow!

With kind regards,

Ann

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Hi all,

Reading Eileen’s blog entry inspired me to chime in.  Eileen talks about how important it is to consider where potenital clients receive their information.  What is THEIR prefered method– not YOURS.  I couldn’t agree more!  I had the privilege of contributing to Massage Magazine’s expert advise column in the June 09 issue where I provided guidance on the question of how to best connect with and market to elders.   I’ve worked with older adults for thirty years– the last ten years as a massage therapist.  In order to market our services effectly to older adults it’s important to understand that there is quite a difference between someone who is 65 years old and the 80 year old in terms of where they might learn about the value of massage therapy.  The 80 year old will most likely turn to print publications for information– newspapers; newsletters, etc.  However those 65 year old “boomers” might be relying on the web for information.  Here is a link to some interesting statistics about computor use by older adults. http://www.retirementhousingonline.com/UsageStats.aspx

I have a friend who develops senior housing complexes in Springfield, MO where I live.  She told me that she is now including internet access as an amenity in all her developments and that she expects to see long term care facilities offer computor access.  I’ve seen this in the retirement communities where I teach. Many have computor labs available for residents. I believe we will see even more emphasis on the use of the web to reach older adults now that the first wave of baby boomers have reached retirement age. 

How do you connect with older adults in your practice? 
Enjoy the beauty of summer!
Ann

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