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	<title>Making Social Media Work for You</title>
	<link>http://massagemag.com/massage-blog/massage-therapists-guide</link>
	<description>A Massage Therapist&#039;s Guide</description>
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		<title>Your &#8220;Off-Site&#8221; Brochure</title>
		<description><![CDATA[Whenever I am in a new location, I look everywhere for massage therapy marketing information. Should I see a brochure, I take the time to notice how someone presents their business to the general public. This is typically what I see. •Nothing special on the cover to entice a potential client to take the brochure. [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/05/15/your-off-site-brochure/</link>
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		<title>The Most Important Word in Marketing</title>
		<description><![CDATA[If you are writing your own marketing materials, it isn’t always easy to think of the right way to say something so that your potential and existing massage clients will take notice. There is a list out there that tells you which words will catch your readers’ attention. Apparently, this is the top ten list; [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/05/07/the-most-important-word-in-marketing/</link>
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		<title>Offering an Incentive Works Only Once</title>
		<description><![CDATA[When you start a new business (or even when you have been in busy for a while) trying to find new clients can be a challenge. You may decide to entice your prospects by offering a discount of some type or having a contest and offering a massage session as the prize. And that is [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/05/01/offering-an-incentive-works-only-once/</link>
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		<title>You Are a Salesperson!</title>
		<description><![CDATA[If you were to ask business owners or big wigs at huge corporations “What is the most important skill I need to succeed as the owner of a massage therapy practice?” what do you think they would say? Odds are they would choose sales skills. Do you know why? Simple, sales skills are basically communication [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/04/02/you-are-a-salesperson/</link>
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		<title>Age or Association?</title>
		<description><![CDATA[Marketers have typically categorized people by their age (Example-women between the ages of 20 -34) to determine how they should market to them. But is that really the best way? Think about it. As a society the lines of what is typically appealing to a 20 year old compared to a 50 year old are [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/03/10/age-or-association/</link>
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		<title>Believe in Yourself</title>
		<description><![CDATA[Is there a gap between where you are today and where you&#8217;d like to be in the future? Basically, there are 4 different approaches for you to consider when you are determining a plan to assist you in the Laws of Attraction &#8211; in your case attracting more massage clients. Beliefs &#8211; By imagining and [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2012/01/26/believe-in-yourself/</link>
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		<title>Is Your Event Calendar Set?</title>
		<description><![CDATA[2012 is just around the corner. NOW is the time to start organizing your calendar of events. By keeping track of what you will be doing to promote your massage therapy business, you will save yourself much aggravation! Get yourself a basic wall calendar or one of those fancy organizers and go through it month [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2011/12/16/is-your-event-calendar-set/</link>
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		<title>The Power of Videos</title>
		<description><![CDATA[Did you know that videos can help you connect with your clients in a way that no other media can? Did you know that search engines find keywords faster if a video is connected to them? Here are some ideas in which video will benefit your massage therapy practice: • Tour of Your Massage Office: [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2011/09/19/the-power-of-videos/</link>
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		<title>Facebook Personal Profile vs Facebook Business Page</title>
		<description><![CDATA[Are you currently using your personal profile Facebook page as your massage therapy business page? It probably isn’t to your advantage to do so. Here’s why: 1.Complicated! When you mix business with pleasure trouble seems to arise. Keep business separate from your personal information! 2.There are limitations (as of this posting) to Facebook personal profiles [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2011/05/17/facebook-personal-profile-vs-facebook-business-page/</link>
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		<title>Direct Mail Messaging</title>
		<description><![CDATA[Make a point to keep direct mailers that catch your eye immediately. After about a month or so, look through the ads and try to figure out the common themes. This tends to keep you aware of new design trends and lets you know what other businesses are doing in your area. It will also [...]]]></description>
		<link>http://massagemag.com/massage-blog/massage-therapists-guide/2011/04/11/direct-mail-messaging/</link>
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