You set up your contact info capture forms. You have been collecting emails for weeks, months or even years. Do you know what to do with them? Launching an email campaign can be a very effective way to get your message across to your massage clients list. Before we even begin to discuss an email campaign launch, let’s start with the basics – namely email etiquette.
Tips:
- All caps in an email convey that you are shouting! Avoid them.
- “lol” (laugh out loud) or other acronyms (or emoticons) are never appropriate in an email.
- No one likes chain letters, spam, etc. Don’t forward them. Junk mail is useless.
- Remember that emails are read without the recipient seeing your facial expressions or hearing the tone of your voice. Because of this, humor and irony can be misunderstood.
- Your subject line should read like a headline. Be specific. Remember, people get many, many email messages. Don’t let the one you send get overlooked.
- Large attachments to your email may keep it from reaching a recipient. Learn how to compress your files.
- Use spell and grammar check just like you would with any document.
- Short paragraphs and blank lines between each paragraph make it easier for your email to be read. Use numbers or bullets to mark each point as separate.
- Always check and recheck that your email is being sent to the appropriate person.
- Create an e-mail signature for all your outgoing mail. Think of it as your personal business card.
And, of course,
- Never, ever reply to SPAM! It will only lead to more SPAM, or worse a virus. Delete the message and be done with it.
Next time – How to Launch Your Email Campaign
Enjoy the rest of your day, everyone!
Jayne
