The key to using social networking properly for your business is to develop a strategy that will allow you to get your message out and interact with your connections effectively. One thing that is an absolute necessity is time management. Sometimes while engaging in social media, time can pass very quickly. Don’t spend countless hours wasting time. This is not how you will build your client list!
Be honest with yourself. Exactly how much time per day do you have to spend on networking? Once that has been determined, plan a time schedule that will allow you to stay on track. An example could be:
- Monday – Friday: Single facebook/Twitter post at 9 am, Noon and 4 pm (allow 5 minutes)
- Tuesdays and Thursdays: Respond directly to messages and comments at 8 am and 2 pm (allow 15 minutes)
- Mondays and Wednesdays: Follow up with “retweets/reposts” and thank people who “retweeted/reposted” for you (allow 15 minutes)
- Fridays: Post video and article links about massage therapy for your followers (allow 15 minutes)
Again, this is just an example. Trial and error will be necessary at the beginning to see if you, in fact, can accomplish all you need to in the allotted time frame. There are time saving applications/tools/programs that allow you to link some of your social media needs. Utilize your search engine using the keywords “time saving social media tools” to get some ideas.
Remember that making relationships takes time. It isn’t necessarily important to have high follower numbers. It is more important to have a network that is full of people that engage with you, your information about massage therapy, and your business.
By developing a time management strategy, you not only become more effective at using social networking venues, you’ll also get the added benefit of alerting your followers to look specifically for your post.
Enjoy the rest of your day, everyone!
Jayne
