Making Social Media Work for You

Do you want to use social media to grow your practice? Are you feeling overwhelmed with all the information or maybe that you don’t have the time necessary to make it happen? The intention of this blog is to make the steps easier for you. As always, the best place to start is the beginning.

What is social media? The latest definition I found described it this way:

“Social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. Social media has the six core characteristics of participative, collective, transparent, independent, persistent, and emergent that delivers the unique value of social-media and, in combination, set social media apart from other forms of communication and collaboration.”

Wow! That is a mouth full. Basically, you want to set up various ways that allow you to have interactions or connections with your existing and prospective client bases. You want to provide them with the things they are most interested in having from you, the massage therapist, specifically.

The top six reasons people want to become part of a business’ or person’s social media are:
1. To receive some type of promotional news or discount from you
2. To show they are a customer of yours
3. To show other people they are part of your group
4. Because it is fun and entertaining
5. To be the first person to learn something about you or your business
6. To have access to information that other people don’t have about you

How does that translate to you, a massage therapist, and to your business? Over the next few weeks strategies will be discussed that will allow you to get the most out of your social media options.

Also, I would like to thank Massage Magazine for this blogging opportunity.

Have a wonderful day, everyone.

Jayne