One of the best things you can do to promote your massage business is to create a website for yourself that gets found when you put in the search terms ‘massage, your city’ which is usually the way people search for massage therapists.
Having a website that does that can help you get a steady flow of new clients every week.
To get a site to the top of the search engines you have to know some things about optimizing your site for search engines and also how to write to pre-sell clients on your massage services. Pre-selling is really just about building trust with your readers so they will just want to call. You just provide enough information on your site about yourself and massage that they will want YOU! Initially when people are searching for a massage therapist -they aren’t looking for you. They are looking for a solution to their problem which is usually pain, stress or rehab for an injury. When they find your site by searching for ‘massage, your city’ and find it on the first page of Google they also know that they are not being advertised to which often brings up their defenses.
So to optimize a site for the web here are some tips:
- Choose a domain name that has the word massage and your city in it.
- Create pages that are optimized for search engines by using meta tags, keywords and keyword research (huh? - I have written a whole section on my website www.thebodyworker.com about it so you can go through it step by step. It just means that there are some things you can do when building your site that will make the search engines like you better.)
- Write content - lots of it. Write a page for each type of massage you do and explain how it works and why. Write a page for each condition that you work with quite often and write about how massage can help. You can use the pathology section on my website to look up various conditions and research your topics to help write the articles.
- Get other sites to link to you. Search engines love to see links going to your site and Goolge even uses it as part of the formula for ranking your site. Contact local stores and doctors or other business and ask them to link to your site. You can also link back to them but be cautious and only link to reputable businesses that you would go to yourself.
If you are concerned about your writing skills don’t worry about it. The goal is to just write the way you would talk to clients or potential clients about yourself or your work.