http://massagemag.com/massage-blog/massage-practice-builder Explorations in the Theory and Practice of Massage and Bodywork Wed, 17 Dec 2008 21:10:43 +0000 http://backend.userland.com/rss092 en I am always amazed at the number of massage therapists who don't get regular massage for themselves.  The past poll here at Massage Magazine shows the following results (taken from massagemag.com): How often do you seek massage or bodywork for yourself? Weekly 28.6% Monthly 39.1% Yearly 5.0% Six times a year 14.9% I don't -12.4% I ... http://massagemag.com/massage-blog/massage-practice-builder/2008/12/17/self-care-getting-regular-massage/ An important part of being successful in the massage profession is your perception of the money that you pay out for various services - are they a expense or an investment in your massage business?  So many massage therapists seem to want to skimp on paying for things that are ... http://massagemag.com/massage-blog/massage-practice-builder/2008/12/10/investing-in-your-massage-business/ The key to marketing your massage business is quite simple.  Do something.   Anything.   Test it.  See if it works.  If it doesn't change something and do it again until it does work.  Try something else.  Test it.  See if it works and if it does keep doing it. You have to ... http://massagemag.com/massage-blog/massage-practice-builder/2008/12/03/the-key-to-marketing-massage/ Yes it is true that we are faced with a challenging economy to say the least.  Many people are losing their jobs.  As a self employed massage therapist, you are priveledged to have skill and tools that are now neeeded more than ever.  Awhile ago I watched a PBS special ... http://massagemag.com/massage-blog/massage-practice-builder/2008/11/12/massage-for-the-challenging-economy/ Finding a job in today's economy is becoming a challenge in some areas.  Part of the problem is that so many massage therapists (and people looking for other jobs too) often think is that a job will meet their needs for security and that when they go to work for ... http://massagemag.com/massage-blog/massage-practice-builder/2008/11/03/how-to-find-or-create-a-job-in-massage/ One of the most challenging things for massage therapists is setting fees for massage therapy services but it is one of the most important forms of self care that is needed to avoid burnout or even business failure.  Money is such an interesting thing for many as it often equated ... http://massagemag.com/massage-blog/massage-practice-builder/2008/10/22/setting-fees-for-massage/ Why do I dread the benefits of massage? I am sure you have a list of them on your website or on your flyers and brouchures. Here is a list on my site www.thebodyworker.com Does anyone really know if they are true?  Have they been proven scientifically? And better yet - Does anyone ... http://massagemag.com/massage-blog/massage-practice-builder/2008/10/06/the-dreaded-benefits-of-massage/  The previous poll from Massage Magazine found on the front page of massagemag.com asks: What is your most effective marketing approach? Word-of-mouth 79.2% Print advertising 3.1% Doing demonstrations at events 7.3% Web site 9.4% Offering discounts 1.0% Word of mouth comes up first which it usually does.  I am surprised that more people don't have effective websites. Your ... http://massagemag.com/massage-blog/massage-practice-builder/2008/10/01/making-your-massage-website-more-effective/ Building Your Ideal Massage Practice starts with first creating a vision for yourself and your massage business.  Since massage is such a personal business it also helps to have your vision be compatible with your personal vision for yourself and your life.  A fun way to create and develop your ... http://massagemag.com/massage-blog/massage-practice-builder/2008/09/26/build-your-ideal-massage-practice/