One of my passions is teaching massage therapists how to set up websites to promote your massage business. If you do it right that is all you will ever really need to promote your massage business. People usually turn to the web and more often Google of course to find what they are needing. When they are looking for a massage therapsit they type in ‘massage, your city’ or ‘massage, some area of a city’. Having your website show up at the top of the search results for those keywords will bring you targeted traffic. They already are looking for a massage therapist! When they find your site at the top or at least on the first page of Google your listing has to look appealing so that they will have the choice of whether to click on it or not. So even after you get your site on the first page of results you then need to get people to click on the results. This is done by using some simple search engine optimization tools that will show up on the listing. You need to use words that will appeal to their needs and let them know exactly what it is that you do. You can do this by choosing the best domain name that does communicate your unique selling position and also by using keywords. That listing is done by using targeted keywords in the metatags of your website and also in the title and in the first few sentences of your website.
When people click on the results they want to know if you can provide a solution to their problem which is usually pain, stress, some type of injury or disease. They want to know if you can handle the condition that they have! When massage therapists start their websites their homepage is usually filled with some thing like this:
Welcome to my website. I am so and so a massage therapist that is trained in such and such unknown type of massage that the person really doesn’t care about or know what it means. I am NCBTMB certified which will mean nothing to you again but I did pay a lot for it. To find a contact number for me you will have to hunt around on this website and see if you can find it.
People who find you online are already looking for massage. You don’t have to do much to convert these people into clients because they are already looking for massage. They actually aren’t looking for you to begin with so the other thing your site has to do is just provide enough information so that they will begin to know that you know your stuff and can handle their condition and needs. Your website needs to build trust so that they will then make the call. Most people today are weary of sales pitches. They know when they are being sold too and they usually run the other way. To overcome that all you really need to do is to create enough information about who you are and what you do and do it in a way that focuses on the reader and not you. You do that by using the main/homepage as a way to connect with your reader. You don’t talk about yourself there yet.
Just take a minute and go online and do a search for ‘massage, your city’ or any city and just look at some massage therapists websites. Pretend you are a potential client and really need a massage to help you heal from a back strain. Who would you choose on the basis of reading a few websites? Actually go out and find a massage therapist by their website. See if you can find a reputable massage therapist that you think will meet your need and go and get a massage to see if the do or not.
If you don’t have a website that is on the first page of search engine results you are missing out on highly targeted clients.  I have the full details of what you need to do when choosing a webhost, domain name and setting up your website on my site www.thebodyworker.com
