Writing a massage business plan begins with creating a simple vision statement as I talked about last week. The next step is to weave it into a mission and purpose statement which often gets confusing depending on how you want to define those terms.
In order to create a business mission statement you must know what your personal mission statement is because it is important to have the same things in your personal and business mission statement otherwise you will be working out of integrity with yourself.
To do this you must know what you value. Taking some time to think about what you value and why you value it will help you create a mission statement that is more true to yourself.
Here are some examples of various companies mission statements:
- Reebok: “Our purpose is to ignite a passion for winning, to do the extraordinary, and to capture the customer’s heart and mind.”
- Walt Disney: “To make people happy.”
- Wal-Mart: “To give ordinary folk the chance to buy the same things as rich people.”
- The Body Shop: “Tirelessly work to narrow the gap between principle and practice whilst making fun, passion and care part of our daily lives.”
- Sony: “Our mission is to experience the joy of advancing and applying technology for the benefit of the public.”
- Coca Cola: “The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands.”
- 3M: “To solve unsolved problems innovatively.”
- Federal Express : “Help the world through better and faster communications”
Your vision that is based on the values that you honor will drive you to take the steps in your mission statement. Your mission is what you intend to become or accomplish. It should be challenging but achievable. It is what will take your vision from dream to reality.
A mission statement will include your purpose an values. Your values are often inherited or values that have been ingrained in you rather than ones you have personally chosen. Taking the time to consider your values and choose values can make a powerful impact on the way you will run your business. Your values drive your actions. The mission does not say how the results will be achieved. That will be done in the planning section of a massage business plan.
For more information see also:
Massage Business Plans on www.massage-career-guides.com
Mission Statements on www.thebodyworker.com
Share your Mission Statements here to try them out!
