The Massage Pundit

Rick Rosen, MA, LMBT, Founder and Executive Director of the Alliance for Massage Therapy Education, announced last week that he will be stepping down from that position effective November 30.

In his letter to Alliance members, Rosen stated that he is returning to his full-time duties at the Body Therapy Institute in Siler City, NC. He founded the school in 1983 and has co-owned and co-directed it with his wife, Carey Smith, for the past 20 years. Their beautiful school and 150-acre property is for sale, and they intend to move permanently to their new abode on the Big Island of Hawaii whenever it’s sold.

Rosen has been a massage therapist since 1978. There are very few people in this profession who could claim anywhere near the amount of hours he has spent volunteering his time, and working for the evolution of massage therapy – both on the legislative and educational fronts.

I first met Rosen in 2000 when he was a founding member and the first chair of the North Carolina Board of Massage & Bodywork Therapy, a position he held from 1999-2003. He was very instrumental in getting massage regulated in our state and in assisting the Board’s legal counsel in drafting the administrative rules and statutes. As a former Board member myself (2006-2011), I appreciate fully the countless hours of unpaid work, and imagine that to be so much more for a start-up Board.

Rosen has always had a fondness for getting in on the ground floor and helping to lay the foundation for the future success of organizations. He also served as the first Executive Director of the Federation of State Massage Therapy Boards (2005-2006), and wrote the Request for Proposal that led to the development of the MBLEx as the licensing exam of choice.

In 2009, Rosen hand-picked some seasoned educators to help launch the Alliance for Massage Therapy Education. Under his leadership, the AFMTE has made its mark as the stakeholder for education among the professional organizations. Recently, the ACCAHC Board of Directors invited the Alliance to join its Council of Colleges and Schools as the designated education representative for the massage therapy field, further solidifying the Alliance’s role. Not bad for an organization only two years old. READ MORE….

Do you use fliers to advertise your business? In this age of Internet marketing, you’re probably overlooking the humble flier as a way to get the word out. Don’t count it out!

Fliers are cheap and easy to produce. You can make them yourself using Word, Publisher, or many other programs. You don’t have to be an artist to make a professional looking-flier. Follow a few simple rules and you’ll come up with the perfect one for your business.

First, you want the flier to attract attention. Bright neon paper will get more attention than a piece of white paper. Bold type that’s large enough for people to read easily is a necessity. A picture or graphic is nice, and it needs to convey the message. This is about massage, so don’t put a picture of a flower or a yin/yang sign–put a massage-related picture. Don’t use your own logo as the main picture unless it truly conveys that this is about massage. I’ve seen thousands of logos that without the wording, people wouldn’t have a clue that it was anything massage-related.

You want the message to be short and sweet: who you are, what you do, and where you’re located. Leave plenty of white space; in other words, don’t try to pack so much on it that it ends up looking like an overload of information. You want it to be easy to read.Have the headline be a call to action–not the name of your business. Something catchy like “Don’t Put up With Pain!” or “Get Rid of  Holiday Stress!” READ MORE…

The year is winding down; all the award shows have been on television lately, and I’d like to give out a few of my own, along with a thump or two on the head of those who need it. Call me a critic! These are my opinions only and should not be construed as the opinion of anyone else.

Kudos to Rick Rosen for starting the Alliance for Massage Therapy Education, and to the organization for putting on one of the best meetings I’ve ever attended earlier this year, and for taking the initiative to set some standards for teaching massage. If you are involved in massage education and you haven’t joined yet, I suggest you quit procrastinating.

Kudos to the Massage Therapy Foundation for all the work they do in promoting research in the field, and in particular for offering classes in Teaching Research Literacy. And to Ruth Werner for being such a fabulous ambassador for the organization.

Kudos to the executive officers and chairs of the Alliance for Massage Therapy Education, the American Massage Therapy Association, Associated Bodywork & Massage Professionals, the Commission on Massage Therapy Accreditation, the Federation of State Massage Therapy Boards, the Massage Therapy Foundation, and the National Certification Board for Therapeutic Massage & Bodywork for coming together this year at the Leadership Summit, and particular kudos to Bob Benson of ABMP for taking the responsibility for making that happen.

Kudos to Paul Lindamood, former CEO of the NCBTMB, for doing such a great job in putting that organization’s finances back in order. I was very sorry to see him go.

Kudos to AMTA, in particular the Oregon Chapter, and Glenath Moyle, National President, for putting on one of the best conventions in my memory. Kudos also the the thousands of AMTA members who volunteer at their chapters and the national level. READ MORE…

I was just cruising through my social media sites, and it has reinforced for me something that I’ve known for quite some time about massage therapists: they’re a caring bunch. That’s not exactly a big surprise; after all, our job is helping people feel better. I’d say a certain amount of caring and compassion is a prerequisite for becoming a massage therapist. We all care about our clients…even when I see posts from people who may not be working in their ideal situation, that’s pretty consistent.

I’ve written over the years about why I think it’s important for massage therapists to be aware of and involved in what’s going on around them, and I want to expand on that on several fronts. It’s the 4th anniversary of my blog. Humor me, and I’ll tell you why I think it’s important.

I get a lot of “I’m busy running my business. I don’t have time to think about it,” in reply to something I’ve reported about massage regulation and legislation. If you’re in Alabama, why should you care about something happening in Michigan? Here’s the reality check: When something detrimental happens in the regulation of massage, it sets a precedent and makes it easier for it to happen somewhere else. That could be anything from the consistent referencing of our businesses as “massage parlors” in legislative language, something we’ve all wanted to get as far as possible away from, to crazy zoning laws requiring massage businesses to be located in seedy areas zoned for heavy industry, prohibitions on having a massage therapy business located in a shopping mall, or prohibiting massage being performed after 8 pm. Yes, indeed, those are all realities, but if they’re not affecting you personally, people don’t want to think about it. Based on my questioning therapists in the classes I teach, not even 10% have read the entire practice act in their own state. They don’t know the letter of the law even where they’re practicing. That’s a pretty sad state of affairs. I get questions all the time from therapists wanting to know “is it legal for me to do so-and-so?” and while I pride myself on being a fountain of information, it’s all right there on your board’s website. Read it.

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I have just returned from attending the AMTA National Convention in Portland, Oregon along with about 1400 fellow therapists, and I must say I believe it was the best one yet! The folks at the Oregon Chapter were great hosts. I wouldn’t have expected anything less, especially since we were in the hometown (well, the adopted hometown) of President Glenath Moyle. Incidentally, Glenath is the most exuberant and delightful leader to come down the pike. She is a ball of energy and one of the friendliest and most approachable people on the planet.

I arrived on Monday night so I could attend the Board of Directors meeting on Tuesday. It was a great meeting, no big surprises, and just one good report after another. An increase in membership and finances in good shape, and in the present economy that’s good to hear.

Tuesday evening, I hung out with Xerlan Geiser-Deery and Christopher Deery, John Seigel, Michael Reynolds, and Allissa Haines. We went to one of Portland’s many brew pubs and enjoyed some great food and fellowship. Wednesday, the opening ceremony was hands-down the best. The keynote speaker was Kevin Carroll, author of Red Rubber Ball, and he had me both laughing and in tears before it was over. I later had my inaugural introduction to the House of Delegates, which was a great experience. That night, I attended the annual Lippincott Williams & Wilkins author’s dinner. We went to a great restaurant called Mother’s. I sat with Joe Muscolino and Celia Bucci and really enjoyed myself. Also in attendance were LWW staff members, including my lovely editor Linda Francis, without whom I would have never written a book, along with Kelly Squazzo, Pat Archer, MaryBeth Braun, Ruth Werner, Les Sweeney, Leslie Young, Anne Williams, Eric Brown, Diana Thompson, and probably a few people I am forgetting. It was a fun evening and we were the last people to leave the restaurant. READ MORE….

I spent this past weekend in Los Angeles at the Federation of State Massage Therapy Boards meeting. It was a great gathering of regulatory board members from all over the US and Puerto Rico. As my own term as a NC Board member ended in June, I was there as an observer, not as a delegate this time.

The main purpose of this meeting is for board representatives to come together to discuss common challenges and hopefully, find solutions. One of the bigger issues this year was lack of funding for boards, and in fact, the Federation has given grants to a half-dozen boards so they can maintain their membership…no small contribution, since there is usually a flat annual fee as well as a per licensee cost to join or maintain membership.

Another hot topic was human trafficking. The National Certification Board started addressing this issue some time ago, to mixed reception. Some people don’t seem to realize that it is indeed a problem, and those that do realize it don’t always approve of the way their states are handling the issue. No one wants to see a big sign about human trafficking outside their massage business, and who can blame them? The primary problem seems to lie with Asian spas.  It’s doubly sad for these people, because they are brought to America with the promise of making money, charged a big fee for their transport and “sponsorship” and then virtually enslaved when they arrive.

Of course the issue of portability for licensing was a focus. At one point during the meeting, Executive Director Debra Persinger posed the question “Who thinks portability is a myth?” I was one of three people in the room to raise my hand. While it’s something I would love to see, I don’t expect it to happen in my lifetime. The states with higher standards are not going to dumb it down for the rest, in my opinion. The MBLEx may eventually be universally accepted among all the member states, but as long as education requirements vary from state to state, total portability is not going to happen. READ MORE…

This is my third year of doing an annual report on the financial status of the major non-profit organizations of the massage therapy profession. I am not an accountant or a financial expert. This information was taken directly from FORM 990, the Return of Organization Exempt from Income Tax, which is published on Guidestar.

COMTA is the Commission on Massage Therapy Accreditation. Obtaining accreditation from COMTA is a voluntary and rigorous process that few schools choose to go through; of the hundreds of massage schools and programs in the US, less than 100 have the credential. It is a banner of excellence, requiring that the school do an in-depth self-study and meet high standards meant to insure that they are offering a program and learning environment of the highest caliber.

Non-profits are on a different filing schedule than the rest of us; this form covers the fiscal year of COMTA from 03/01/09 to 02/28/10.

COMTA’s revenue increased by $167,345 over the previous filing. While they still showed a deficit overall of $98,102, it is a vast improvement over last year’s deficit, which was in excess of $277,000.  I guess this does go to show my ignorance on the financial matters of non-profits…COMTA isn’t the only one operating in the red, and you just have to wonder how our non-profits keep on going whenever they’re showing such losses. Presumably, some of that money comes from savings and other assets. COMTA’s assets have dropped by almost $100,000 in the past year, leaving them with net assets of a little over $93,000.

COMTA is a smaller organization than most of the other non-profits, because of the nature of their work. They are not a membership organization and they don’t have a big staff. READ MORE…

I was at the annual reunion of my mother’s family today. Any Sunday afternoon in the South, when you drive by a church fellowship hall or community clubhouse and you see cars in the parking lot, you can almost take it to the bank that a family reunion is going on. Just stop on in. The chances are really good that you’ll be welcomed and well-fed. There aren’t any strangers around here, just friends we haven’t met yet.

I see that note going around Facebook all the time, that you’re proud to be from the South where the tea is sweet, the people still say yes ma’am, no ma’am, thank you very much, and y’all come back. That’s where I come from.

I am proud of where I came from, and I think it has had a big influence on my life, and my work ethic. My mother was raised in dirt-poor Appalachian poverty. Her parents were sharecropping farmers, and the nicest and most generous people I ever met. If they were down to their last two biscuits, they’d give you one. They worked from sunup to sundown. They didn’t have anything, but they were rich in spirit. I think it’s a testimony that when my grandpa died, over 1300 people signed the guest book at his funeral. Imagine that…1300 people coming to mourn a sharecropping farmer. READ MORE…

It’s no secret that I’m a FB addict. Well, maybe that’s a strong word. I couldn’t run my business, write my blogs, teach my classes, take care of my home and husband and dog, and everything I do if I spent all day on FB. I usually sign on around 5 am every morning while I’m having my coffee and the house is quiet, and read what everybody’s been up to and make a few posts of my own. Then I check in for a minute whenever I need a break from paperwork or laundry throughout the day, and since I pop up frequently, it probably looks like I’m there more than I actually am. Okay, I’m in denial, I’m an addict

I get a kick out of FB. I also get a lot of benefits from it. I’ve gotten several teaching jobs on account of FB. Just today an editor of a physical therapy journal in another country asked me to write an article about massage for his publication. I have about 1700+ massage therapists on my page, and just recently started a public figure page for myself. I also have a page for THERA-SSAGE, my business. So, I do consider myself somewhat of a FB authority, and here’s a few things I’ve noticed:

People share the most personal things on FB. Their battles with cancer. The births, and deaths, and weddings in their families. Their divorces….I’ve seen several nasty ones play out for the FB world to see….the accusations of infidelity, the name-calling, the using of children as collateral. I saw that going on recently, and couldn’t keep from laughing when I saw the person getting offended at some of the comments people were making.

If you post something on FB, you should assume that you’re throwing it out there for public commentary, because you are. You are the one inviting advice, sympathy, or devil’s advocate when you moan that your wife left you or your husband is having an affair. You might as well take out an ad in the paper or put it on a television commercial, because that’s what FB is…it’s mass media, except it’s interactive.

Then there are the constant complainers. There are some folks, that every post they make is negative, about how bad they feel, or how their job sucks,  or how their relationship is bad or how they don’t have a relationship. These same people, when they are commenting on someone else’s posts, make negative comments to every one. They are self-appointed critics who will snark about whatever photograph, story, article, or status report they respond to. Never a kind or positive word. Their families are probably grateful that they now have FB to whine to…it’s probably cut down on some of the actual whining in their home. READ MORE…

Last week, the leaders of all the major organizations representing the massage therapy profession came together in St. Louis for a Massage Therapy Leadership Summit.

The executive directors, CEOs, and board chairs of the Alliance for Massage Therapy Education (AFMTE), the American Massage Therapy Association (AMTA), Associated Bodywork & Massage Professionals (ABMP), the Commission on Massage Therapy Accreditation (COMTA), the Federation of State Massage Therapy Boards (FSMTB), the Massage Therapy Foundation (MTF), and the National Certification Board for Therapeutic Massage & Bodywork were all in attendance.

I have personally prayed for this to happen for a long time, and was thrilled that it took place. Rick Rosen, Executive Director of the AFMTE, shared a photo on my Facebook page. I of course spread it through my networks, and it prompted a question from Julie Onofrio: “Are these people massage therapists, and have they ever been in practice?” I’ll try to answer that to the best of my ability. I’ve had the pleasure of meeting all these folks, and I know some of them better than others. In the event I get any of the facts wrong here, I’m sure someone can straighten me out!

I will say up front that as for the most part these are organizations that have many members, huge budgets, and myriad issues and details to take care of, I don’t believe that being a massage therapist is a prerequisite for being a CEO or an ED. That is a position that generally requires a college education, and enough expertise to run a multi-million dollar concern. The AFMTE is only two years old–they don’t quite fall into that category yet, but they will someday. Leadership of such an organization doesn’t necessarily require one to be a massage therapist, although it would certainly require an interest in massage. Here’s my scoop on the leaders:

Rick Rosen, the founder and Executive Director of the AFMTE is indeed a licensed massage therapist. In fact, he is the proud owner of the first massage therapy license issued in the state of North Carolina. He is the co-founder, along with his wife Carey Smith, of the Body Therapy Institute in Siler City, NC, which they started in 1983. It is one of only two COMTA-approved schools in the state. He was the founding chairman and a past member of the North Carolina Board of Massage & Bodywork Therapy, and was the first Executive Director of the Federation of State Massage Therapy Boards. He currently serves as Executive Director of the Alliance for Massage Therapy Education, a national organization for massage schools, teachers and continuing education providers. Rick is a 2010 inductee into the Massage Therapy Hall of Fame, and was named as one of the Top 10 People in Integrative Medicine/Integrative Health Care in 2010. He also has a degree in advertising from the University of Florida, a master’s in humanistic psychology from West Georgia College, is certified by the Hakomi Institute body-centered psychology, is certified in structural integration, and is a graduate of the Florida School of Massage.

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