The Massage Pundit

The year is winding down; all the award shows have been on television lately, and I’d like to give out a few of my own, along with a thump or two on the head of those who need it. Call me a critic! These are my opinions only and should not be construed as the opinion of anyone else.

Kudos to Rick Rosen for starting the Alliance for Massage Therapy Education, and to the organization for putting on one of the best meetings I’ve ever attended earlier this year, and for taking the initiative to set some standards for teaching massage. If you are involved in massage education and you haven’t joined yet, I suggest you quit procrastinating.

Kudos to the Massage Therapy Foundation for all the work they do in promoting research in the field, and in particular for offering classes in Teaching Research Literacy. And to Ruth Werner for being such a fabulous ambassador for the organization.

Kudos to the executive officers and chairs of the Alliance for Massage Therapy Education, the American Massage Therapy Association, Associated Bodywork & Massage Professionals, the Commission on Massage Therapy Accreditation, the Federation of State Massage Therapy Boards, the Massage Therapy Foundation, and the National Certification Board for Therapeutic Massage & Bodywork for coming together this year at the Leadership Summit, and particular kudos to Bob Benson of ABMP for taking the responsibility for making that happen.

Kudos to Paul Lindamood, former CEO of the NCBTMB, for doing such a great job in putting that organization’s finances back in order. I was very sorry to see him go.

Kudos to AMTA, in particular the Oregon Chapter, and Glenath Moyle, National President, for putting on one of the best conventions in my memory. Kudos also the the thousands of AMTA members who volunteer at their chapters and the national level. READ MORE…

I was just cruising through my social media sites, and it has reinforced for me something that I’ve known for quite some time about massage therapists: they’re a caring bunch. That’s not exactly a big surprise; after all, our job is helping people feel better. I’d say a certain amount of caring and compassion is a prerequisite for becoming a massage therapist. We all care about our clients…even when I see posts from people who may not be working in their ideal situation, that’s pretty consistent.

I’ve written over the years about why I think it’s important for massage therapists to be aware of and involved in what’s going on around them, and I want to expand on that on several fronts. It’s the 4th anniversary of my blog. Humor me, and I’ll tell you why I think it’s important.

I get a lot of “I’m busy running my business. I don’t have time to think about it,” in reply to something I’ve reported about massage regulation and legislation. If you’re in Alabama, why should you care about something happening in Michigan? Here’s the reality check: When something detrimental happens in the regulation of massage, it sets a precedent and makes it easier for it to happen somewhere else. That could be anything from the consistent referencing of our businesses as “massage parlors” in legislative language, something we’ve all wanted to get as far as possible away from, to crazy zoning laws requiring massage businesses to be located in seedy areas zoned for heavy industry, prohibitions on having a massage therapy business located in a shopping mall, or prohibiting massage being performed after 8 pm. Yes, indeed, those are all realities, but if they’re not affecting you personally, people don’t want to think about it. Based on my questioning therapists in the classes I teach, not even 10% have read the entire practice act in their own state. They don’t know the letter of the law even where they’re practicing. That’s a pretty sad state of affairs. I get questions all the time from therapists wanting to know “is it legal for me to do so-and-so?” and while I pride myself on being a fountain of information, it’s all right there on your board’s website. Read it.

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I have just returned from attending the AMTA National Convention in Portland, Oregon along with about 1400 fellow therapists, and I must say I believe it was the best one yet! The folks at the Oregon Chapter were great hosts. I wouldn’t have expected anything less, especially since we were in the hometown (well, the adopted hometown) of President Glenath Moyle. Incidentally, Glenath is the most exuberant and delightful leader to come down the pike. She is a ball of energy and one of the friendliest and most approachable people on the planet.

I arrived on Monday night so I could attend the Board of Directors meeting on Tuesday. It was a great meeting, no big surprises, and just one good report after another. An increase in membership and finances in good shape, and in the present economy that’s good to hear.

Tuesday evening, I hung out with Xerlan Geiser-Deery and Christopher Deery, John Seigel, Michael Reynolds, and Allissa Haines. We went to one of Portland’s many brew pubs and enjoyed some great food and fellowship. Wednesday, the opening ceremony was hands-down the best. The keynote speaker was Kevin Carroll, author of Red Rubber Ball, and he had me both laughing and in tears before it was over. I later had my inaugural introduction to the House of Delegates, which was a great experience. That night, I attended the annual Lippincott Williams & Wilkins author’s dinner. We went to a great restaurant called Mother’s. I sat with Joe Muscolino and Celia Bucci and really enjoyed myself. Also in attendance were LWW staff members, including my lovely editor Linda Francis, without whom I would have never written a book, along with Kelly Squazzo, Pat Archer, MaryBeth Braun, Ruth Werner, Les Sweeney, Leslie Young, Anne Williams, Eric Brown, Diana Thompson, and probably a few people I am forgetting. It was a fun evening and we were the last people to leave the restaurant. READ MORE….

I spent this past weekend in Los Angeles at the Federation of State Massage Therapy Boards meeting. It was a great gathering of regulatory board members from all over the US and Puerto Rico. As my own term as a NC Board member ended in June, I was there as an observer, not as a delegate this time.

The main purpose of this meeting is for board representatives to come together to discuss common challenges and hopefully, find solutions. One of the bigger issues this year was lack of funding for boards, and in fact, the Federation has given grants to a half-dozen boards so they can maintain their membership…no small contribution, since there is usually a flat annual fee as well as a per licensee cost to join or maintain membership.

Another hot topic was human trafficking. The National Certification Board started addressing this issue some time ago, to mixed reception. Some people don’t seem to realize that it is indeed a problem, and those that do realize it don’t always approve of the way their states are handling the issue. No one wants to see a big sign about human trafficking outside their massage business, and who can blame them? The primary problem seems to lie with Asian spas.  It’s doubly sad for these people, because they are brought to America with the promise of making money, charged a big fee for their transport and “sponsorship” and then virtually enslaved when they arrive.

Of course the issue of portability for licensing was a focus. At one point during the meeting, Executive Director Debra Persinger posed the question “Who thinks portability is a myth?” I was one of three people in the room to raise my hand. While it’s something I would love to see, I don’t expect it to happen in my lifetime. The states with higher standards are not going to dumb it down for the rest, in my opinion. The MBLEx may eventually be universally accepted among all the member states, but as long as education requirements vary from state to state, total portability is not going to happen. READ MORE…

This is my third year of doing an annual report on the financial status of the major non-profit organizations of the massage therapy profession. I am not an accountant or a financial expert. This information was taken directly from FORM 990, the Return of Organization Exempt from Income Tax, which is published on Guidestar.

COMTA is the Commission on Massage Therapy Accreditation. Obtaining accreditation from COMTA is a voluntary and rigorous process that few schools choose to go through; of the hundreds of massage schools and programs in the US, less than 100 have the credential. It is a banner of excellence, requiring that the school do an in-depth self-study and meet high standards meant to insure that they are offering a program and learning environment of the highest caliber.

Non-profits are on a different filing schedule than the rest of us; this form covers the fiscal year of COMTA from 03/01/09 to 02/28/10.

COMTA’s revenue increased by $167,345 over the previous filing. While they still showed a deficit overall of $98,102, it is a vast improvement over last year’s deficit, which was in excess of $277,000.  I guess this does go to show my ignorance on the financial matters of non-profits…COMTA isn’t the only one operating in the red, and you just have to wonder how our non-profits keep on going whenever they’re showing such losses. Presumably, some of that money comes from savings and other assets. COMTA’s assets have dropped by almost $100,000 in the past year, leaving them with net assets of a little over $93,000.

COMTA is a smaller organization than most of the other non-profits, because of the nature of their work. They are not a membership organization and they don’t have a big staff. READ MORE…

Last week, the leaders of all the major organizations representing the massage therapy profession came together in St. Louis for a Massage Therapy Leadership Summit.

The executive directors, CEOs, and board chairs of the Alliance for Massage Therapy Education (AFMTE), the American Massage Therapy Association (AMTA), Associated Bodywork & Massage Professionals (ABMP), the Commission on Massage Therapy Accreditation (COMTA), the Federation of State Massage Therapy Boards (FSMTB), the Massage Therapy Foundation (MTF), and the National Certification Board for Therapeutic Massage & Bodywork were all in attendance.

I have personally prayed for this to happen for a long time, and was thrilled that it took place. Rick Rosen, Executive Director of the AFMTE, shared a photo on my Facebook page. I of course spread it through my networks, and it prompted a question from Julie Onofrio: “Are these people massage therapists, and have they ever been in practice?” I’ll try to answer that to the best of my ability. I’ve had the pleasure of meeting all these folks, and I know some of them better than others. In the event I get any of the facts wrong here, I’m sure someone can straighten me out!

I will say up front that as for the most part these are organizations that have many members, huge budgets, and myriad issues and details to take care of, I don’t believe that being a massage therapist is a prerequisite for being a CEO or an ED. That is a position that generally requires a college education, and enough expertise to run a multi-million dollar concern. The AFMTE is only two years old–they don’t quite fall into that category yet, but they will someday. Leadership of such an organization doesn’t necessarily require one to be a massage therapist, although it would certainly require an interest in massage. Here’s my scoop on the leaders:

Rick Rosen, the founder and Executive Director of the AFMTE is indeed a licensed massage therapist. In fact, he is the proud owner of the first massage therapy license issued in the state of North Carolina. He is the co-founder, along with his wife Carey Smith, of the Body Therapy Institute in Siler City, NC, which they started in 1983. It is one of only two COMTA-approved schools in the state. He was the founding chairman and a past member of the North Carolina Board of Massage & Bodywork Therapy, and was the first Executive Director of the Federation of State Massage Therapy Boards. He currently serves as Executive Director of the Alliance for Massage Therapy Education, a national organization for massage schools, teachers and continuing education providers. Rick is a 2010 inductee into the Massage Therapy Hall of Fame, and was named as one of the Top 10 People in Integrative Medicine/Integrative Health Care in 2010. He also has a degree in advertising from the University of Florida, a master’s in humanistic psychology from West Georgia College, is certified by the Hakomi Institute body-centered psychology, is certified in structural integration, and is a graduate of the Florida School of Massage.

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In January of this year, I blogged Continuing Education Providers: Sink or Swim, and followed up that one with the report from the meeting convened by the NCBTMB, where profession leaders were invited to give input into the revamping of their Approved Provider program.

Last week at the wonderful annual meeting of the AFMTE, one of the presentations was by Debra Persinger, Executive Director of the FSMTB, who talked about the intention of the FSMTB to start approving continuing education. One of the burning questions from the audience was “how much is this going to cost us?”, a question without an answer as of yet, since their program is still in the planning stages. Knowing the folks at the FSMTB, I don’t expect it to be anything I would classify as exorbitant, but unless it’s free, it will still be one more expense for us to pay.

I’ve previously mentioned the states who have their own approval process–and accompanying fees to pay–for continuing education providers. With the exception of Florida, who doesn’t charge you additional money if you are already an Approved Provider under the NCBTMB, these range from a couple of hundred dollars to “you don’t want to know.”  There’s a reason why I’m not teaching in those states…it isn’t worth it to me, at this stage of my career, to lay out hundreds or even thousands of dollars, and in some cases to complete a mountain of paperwork, to teach in a location that I may visit only once.

Another unfortunate trend is all the expense associated with presenting at trade shows, spa exhibitions, and conferences.  At many of these events, not only do you not get paid to teach; in some cases you actually have to pay for the privilege. Big companies who budget thousands of dollars into their advertising plan can afford to pay a big price for a booth. With a few of the heavy hitters being the exception, the average individual provider cannot. It’s a Catch-22 of spending the big bucks to get your name out there, and then rolling the dice to see if you’re going to be able to recoup that in sales–assuming you have anything to sell. READ MORE…

‘ve just returned from the second annual meeting of the Alliance for Massage Therapy Educationin Charleston, SC.  It was an excellent gathering from start to finish.

There were keynote speakers throughout the weekend, daily opportunities for those present to give input into the initiative on teacher standards the Alliance is undertaking, informative continuing education classes, group sessions, a comfortable setting, and plenty of socializing with friends and colleagues.

The first keynote address, “Creating a Culture of Teacher Excellence,” was given by Tracy A Ortelli, an education director from the nursing field who has vast experience in implementing standards of teaching excellence in that profession. She was a good choice since the same difficulties basically face any licensed profession when their educational objectives are evolving with no way to go but up. She was very engaging and had a lot of expert advice to share…including what personally jumped out at me:  “Do not assume that people learn to be teachers through on-the-job-training, or ‘trial by fire’, rather than through planned, deliberate preparation.” Timely advice for all those last year’s students who are this year’s teachers, and those who place them in those positions.

Executive Director Rick Rosen gave a report on the state of the Alliance, including the good news that attendance at this year’s meeting was up 50% from last year’s inaugural session. Rosen also shared the details of the simplified dues structure and the many new and improved benefits that are a part of Alliance membership.

Becky Blessing gave presentations on the Alliance Code of Ethics and the National Teacher Education Standards Project, and Core Competencies for Massage Therapy Teachers. I attended all three. Ben Benjamin spoke about the dynamics of effective communications. I attended a presentation on government relations let by Sally Hacking, the Queen of Government Relations (she’s actually the GR rep for the FSMTB, but she’s been doing this for 40  years for a number of entities so she’s the Queen to me) and Pete Whitridge, President of the BOD of the AFMTE.

I also attended a session on the proposed new CE approval program of the Federation led by Debra Persinger, and their new CE project coordinator Lorena Haynes, with Sally occasionally making clarifications. Among the attendees at that meeting were Alexa Zaledonis, Chair of the NCBTMB and Sue Toscano, Chair-Elect. They were a class act in that meeting and expressed their willingness to cooperate and collaborate with the FSMTB, an attitude  that would do well for all concerned to adopt. It was a lively discussion. Jan Schwartz also gave a great presentation, “The Role of Massage in Complimentary Health Care. Other topics for massage schools, instructors, and CE providers, including instructional design, financial aid participation for schools, increasing enrollment, and ethics in education were covered by Iris Burman and Cherie Sohnen-Moe, massage school marketing strategist Lex Filipowski, Anne Williams, Dr. Tony Mirando and Demara Stamler, and Nancy Dail. READ MORE….

Have you ever been a victim of professional jealousy? Even worse, have you been one to perpetuate it? I personally can’t think of any motivation to be so jealous of a fellow massage therapist that I would do something to try and sabotage their business, or repeat rumors or outright untruths about someone in the hope of ruining his/her reputation. And yet, I hear about this every day.

Someone wrote me recently that some current students from the massage school that she had attended had passed along to her that their teacher was holding her out as an example of a terrible massage therapist and business failure–actually calling her name in class. That teacher needs to be fired in my opinion. Even taking into account that there might be any truth in what she was saying, which I didn’t believe, teaching a class full of impressionable students that kind of nasty behavior is just unacceptable.

I experienced something similar at a business meeting recently. Myself and several other people were present at a meeting of local professionals and a new director was presiding over the group for the first time. I had never met the man and he didn’t know a thing about me. I asked him the question if membership had fallen off some due to the recession, and he replied to me, “No, most people left because they hated _____ (the former director).” I was shocked beyond belief and informed him that the former director had never been anything other than nice and helpful to me, and that I had never seen him be less than that to anyone else. Again, bottom line–doesn’t matter if it was true, it was very unprofessional of him to say that in front of the group, especially considering he was brand new and not even acquainted with most of the people there. READ MORE….

Champ and I got home from the World Massage Festival this morning, and while I’m tired, I must say it’s that good, satisfying kind of tired, the kind you feel when you’ve really had a great time. We certainly did!

This year’s Festival was held on the beautiful campus of Western Carolina University in Cullowhee, NC, and as usual, it was like a family reunion! We got there on Wednesday, in time for me to take Ruth Werner’s class on Teaching Research Literacy. That night, about 20 or so of us who were helping with the Festival went out to dinner together. Everyone sang Happy Birthday to Champ (his 59th). We sat around for a couple of hours just catching up.

Thursday, I spent the day helping with registrations while Champ helped people set up in the vendor hall. There were about 80+ vendors present and by the end of the weekend, quite a few of them had sold all their product and signed on for next year in Las Vegas. Lots of goodies were given away…and I even got some extras. AMTA National VP Nancy Porambo won a diamond charm bracelet and she gifted it to me (thank you, Nancy!). Champ is famous for winning raffles and he won a nice set of essential oils. Lynda Solien-Wolfe was there representing Performance Health/Biofreeze and she was giving away the goods everywhere! I love that company and all their products…I’ve been selling Biofreeze since day 1 at my office and it’s a best-seller.

Thursday night there was an awards ceremony. I was not expecting to get an award, and I was really worn out from working registration all day and I almost didn’t go. I’m glad I dragged myself there, because I received the Government Relations award. Of all the kudos I’ve ever gotten in my life, I have to say that one pleases me the most. I would have dressed up for the occasion if I had known I was going to have to go on stage, and I was slightly embarrassed to be getting an award in a pair of jeans and t-shirt…but hey, it was a special t-shirt that Cindy Michaels embroidered just for me! ABMP was recognized as the Association of the Year for the third year in a row. Ryan Hoyme, Pat Donahue, Darcy Neibur, Mike Hinkle Jr, and Vivian Madison-Mahoney and her husband John were also honored, and Ruth accepted an award for the Massage Therapy Foundation. I’m probably forgetting someone! Mike Hinkle and James Waslaski handed out the awards.

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