The Massage Pundit

This past week I was blessed to attend the International Massage Therapy Research Conference. This event is only held every three years and it was my first time attending. It was held at the Seaport in Boston, a beautiful hotel right on the harbor and right across the street from the World Trade Center, in a great part of town. We enjoyed excellent service from the staff there, so kudos to them.

I arrived on Wednesday in time to view the DVD showing of the International Fascia Research Conference from Vancouver. The presentations from that conference were fascinating, and that event will be the next thing on my wish list. Nothing is better at a movie than popcorn and Milk Duds, which were provided…some of the science presented was above my head, but hey–I went there to learn!

The Conference officially kicked off on Thursday morning with Massage Therapy Foundation President Ruth Werner making some opening remarks, followed by a beautiful blessing from three Native American ladies who were present. Dr. Jeanette Ezzo was the opening keynote speaker. Her topic was “Mechanisms and Beyond: What is Needed to Prove the Effectiveness of Massage?” I must confess I was taken aback at one of her early comments regarding acupuncture. She stated that although there was no scientific proof the meridians exist, that “the efficacy of it gets us off the hook.” I was rather surprised to hear that at a research conference where the focus was on scientific evidence. There was also a poster display, including one entitled “Is There a Place for Energy Work for Children Living With Autism?” It’s just my personal opinion that it was out of place there. That was my only complaint about the entire experience. READ MORE…

I’d like to just steal Sandy Fritz’s blog this week, but instead I’ll post the link to it. She expressed many of the same things I have been feeling in “Beyond Frustration.” Confusion reigns. I get at least a half-dozen questions a day from massage therapists and providers asking me if I understand the latest move from the NCBTMB, or do I know what’s going on with this or that new requirement, or which exam should I take to get licensed, etc. Frankly, I’m confused and frustrated myself, in spite of being relatively well informed about what’s going on.

I see confused massage therapists every day on my social networks referring to their certification from the NCBTMB as a “national license.” There is no such thing as a national license. It would be a lot easier for us all if such a thing existed, but it doesn’t. A few years ago, I noticed that a teacher I had hired to come to my facility to teach a CE class had been ordered by our state board to cease and desist practicing massage without a license. When I called her to see what was going on, she said “But I have a national license!” No, you don’t. None of us do.  READ MORE…

The NCBTMB has decided to call for comments on their latest revisions for the CE/Approved Provider program–something they should have done before they ever unrolled the plan to start with–and I can virtually guarantee they aren’t going to like the responses they receive. I have been cc’d on numerous letters to them from providers, and so far, the only responses I have seen are anger and disgust.

I’m not one to get too bent out of shape about paperwork, and in reality, the revised new requirements are not adding that much of a burden, time-wise. One wants to assume if you are teaching a class that you actually have all the paperwork they are asking to see. Uploading it shouldn’t be such a big deal.

The flash point here is the almighty dollar. It is no secret that the NCBTMB has lost a lot of revenue to the MBLEx in the past few years, and there’s no indication that trend will ever reverse itself. The NCB is proposing quite a drastic increase in approved provider fees, no doubt hopeful that it will increase their financial coffers.

I personally have organizational approval. In their new paradigm, I am considered a “small” organization. In spite of that, my renewal fee is jumping from $300 to $750. Larger organizations are taking a much bigger hit. The biggest increase is going to fall on trade shows and conferences….something I personally enjoy attending. READ MORE…

I have received the following from the Federation of State Massage Therapy Boards. I personally think they are far off the mark on what they intend to do with continuing education, and with their refusal to consider any joint effort with the NCBTMB to organize and streamline the approval process for the good of all concerned. This is their MOCC-ERY plan redux, and it’s giving me a bad case of acid reflux. The first time this plan rolled around, the national office of AMTA responded by shooting 20 holes into it. Those holes are still there, and it is my fond hope that AMTA will reiterate its position.

This is nothing more than another ill-conceived ploy to put the NCBTMB out of business by taking CE out of their hands, making only what THEY want to be required–and furthermore, to require you to get it from them. To add insult to injury, the FSMTB proposes that THEY will choose the experts who will create the courses that YOU will be required to take. Give me a break. If this isn’t a naked power grab, I have never seen one.

February 27, 2013
 
Dear Colleagues:
 
A White Paper circulating in professional and social media circles proposes the creation of a new organization to approve continuing education providers. FSMTB has not indicated support for such a move and would like to correct certain assumptions pertaining directly to the FSMTB that are made in the paper.
 
The most important reason for regulating the massage and bodywork profession is to ensure public protection and consumer confidence without unduly restricting the ability of licensed, professional therapists to make a living. To better address needs in the area of license renewal, the FSMTB was directed by a vote of its members (State boards and agencies that regulate massage and bodywork therapy) to develop and deliver a solution.  READ MORE….

Whether you prefer the Bob Dylan original version, or the popular treatment by Peter, Paul & Mary, we have our own version of Blowin’ in the Wind being sung by the leaders of FSMTB and NCBTMB.

My last blog (February 11) focused on problems with regulation of continuing education in the massage profession, and put the spotlight on a comprehensive white paper written by Rick Rosen that offers a innovative solution to a very confusing situation. There’s been a lot of activity around this issue, and from what I hear, a lot of CE providers have contacted FSMTB and NCB to express their displeasure with the programs each one has in the works. I believe that Rosen’s concept of a National Continuing Education Registry is the right tool for the job at this point in the massage therapy profession. It will require cooperation and collaboration from both organizations, and would utilize the talents and resources of both. To me that is a far superior state of affairs than the animosity and one-upmanship that has been the prevailing atmosphere between these two organizations for the past half-dozen years or so.

Over the past two weeks, information has come out of NCB that suggests they may be having second thoughts about their “upgraded” Board Approved CE Provider Program. Donna Sarvello, NCB’s CE manager, said, “Providers do not need to renew until their renewal date because while we are reviewing the new program we have reinstated the past program. I can’t give the exact details on the Organization status at this time because we are tweaking the details and then will put it out for public comment.” READ MORE…

As I’ve written about on this blog, the NCBTMB has been trying to roll out an “upgraded” scheme to regulate the entire world of continuing education. After all, their stated mission is “To define and advance the highest standards in the massage and bodywork profession.” (Doesn’t that give them free rein to tell the rest of us what to do?) Apparently, NCB wasn’t satisfied with just approving CE providers – now they want to require the thousands of CE courses to pass through their hands as well. Go back to my posts from November 18, December 28 and January 8 to read about the many problems that are likely to come up if NCB’s new Board Approved Continuing Education Provider Program comes to pass.

If this wasn’t bad enough, along comes the FSMTB who have announced they are jumping into the CE approval game with their own new approval process. They’re calling for volunteers to serve on three different committees that will build and operate a whole deal that will be separate from what NCB is planning.

We already have too many different CE approval hoops for providers to jump through. It’s just plain crazy for FSMTB to be looking at putting another national approval scheme on the map. The feedback I get is that many CE providers are already struggling with the challenges of the economy and the burdens of CE regulation. If nothing changes, things are about to go from bad to worse in the CE community.

Fortunately, some people outside of these two silos have had their thinking caps on. My NC colleague Rick Rosen has just put out a major white paper on this subject, which will give you everything you need to know to understand this issue (and then some). Most importantly, he has come up with a very interesting and practical alternative to the formal regulation of CE, to be called the National Continuing Education Registry.

READ MORE…

All the talk in recent weeks of the “fiscal cliff” and the refusal of the Republicans and the Democrats to play nice together in the interest of the highest common good reminds me of the current situation between the NCBTMB and the FSMTB.

The NCB is operating from hubris (not to mention cluelessness), as they continue to put forth wrong-headed initiatives for the field. The latest plan to do away with organizational approval for CE providers is just the latest in a stream of missteps from the organization. They rolled that sudden announcement out like it was the best thing since sliced bread, and providers are choking on it. The application to become an approved provider has been totally removed from their website in the last day or two. I think they might be revisiting some of that plan in response to the unfavorable reception, which has included rumblings of boycotting the organization.

FSMTB is doing their own thing with the MBLEx well enough–in fact, extremely well, but when it comes to dealing with NCBTMB, it appears that the leadership of the FSMTB would rather see the organization fail than lift a hand to help them. They appear to be bearing a huge grudge over the way NCB has treated the Federation, and their unwillingness to move beyond that is stopping progress at the whole-profession level.

In case you’re uninformed, the NCBTMB has had their exam removed in a few states, and they have successfully legally challenged and won those challenges. That doesn’t sit well with the Federation, who would like to see the MBLEx as the only exam for entry-level massage licensing.

The NCB needs to get out of the entry-level exam business, in my opinion, but they can’t afford to right now. I believe they were depending on the organizational approval going away to be the cash cow that would bail them out and make them financially strong again. READ MORE…

In the past couple of weeks since the NCBTMB unveiled their new plan for CE providers, which includes doing away with organizational approval, the reaction of providers has for the most part been very negative–and frankly I’m not surprised. The long-standing organizations who are providing quality continuing education approved feel, for the most part, that the organization they have supported for many years is throwing them under the bus.

Some of the main concerns that I  have heard are from providers who have created proprietary classes and who have trained and approved their own instructors to go out and teach their work. They are now faced with the instructors that they have invested time and money in training and marketing classes for going out on their own, taking copyrighted teaching manuals and proprietary handouts with them, and acting as if they are under no obligation pay the percentage or per-student charge that they have agreed to pay as teaching members of the organizations. Those same instructors who have been mentored and marketed under our organizations are now saying “we’ll just be out on our own after 2014.” They are making it clear that they feel free to take our proprietary materials away with them—because the new rules are basically blessing that—and never give the organization that put them where they are another dime.

Those who have organizational approval do not want unqualified people teaching for their organizations and misrepresenting their good names, and have gone to considerable effort and expense to make sure that is not the case. While there is certainly nothing wrong with requiring us to provide proof of that, taking all instructors from under our organizational umbrella and putting them out there on their own is also going to create logistical nightmares. The organization has been responsible for collecting and maintaining registration forms, evaluation forms, etc. and issuing CE….READ MORE

Note: For the past few years I have done a series of reports on the financial status of the non-profit organizations that represent the massage therapy profession. I obtain this information from Guidestar, a financial information clearinghouse for non-profits. The organizations can provide their Form 990 (Return of Organization Exempt from Income Tax) to Guidestar, and if they don’t, the IRS does it for them. I will state for the record that I am not an accountant or a financial analyst; I just report what I see (and maybe offer a few opinions). I usually get asked the question every year why I am not reporting on ABMP. Associated Bodywork & Massage Professionals is a privately-owned for-profit company, and they are not obligated to release their financial information. Non-profits are on a different filing schedule than the rest of us, and there is variance amongst them in when their fiscal year ends. The deadline for filing is the 15th day of the fifth month after the end of their fiscal year. An organization can also request and receive up to two 90-day extensions, and due to the number who haven’t filed yet for 2011, it appears that some of them have done that.

It’s business as usual at the Federation of State Massage Therapy Boards…they’re rolling in the dough, and they appear to be immune to the slow economy. For the fiscal year ending 06/30/2011, they are showing a total gross revenue of over $4.3 million, well over a million dollars up from the previous year. Their total assets increased in a year’s time by almost $1.3 million, while their liabilities went down to less than $16,000—down from over $218,000 the previous year. Their net revenue after expenses is almost $1.5 million, up over $490K since the previous year. Their theme song could be “We’re in the money.”

One difference in the Federation and other organizations is that their Board members do not receive any reportable compensation. The only compensation listed on the form for key personnel is that of Executive Director Debra Persinger, who was paid $196,324 and received an additional $23,039, which is just listed as “other compensation from the organization and related organizations.” I’ve heard through the grapevine that she has received a big raise since this form was filed, but I guess we won’t know until next year.They do show about $24K in other salaries; I assume that is the office assistant. They don’t have a big staff. READ MORE…

Note: For the past few years I have done a series of reports on the financial status of the non-profit organizations that represent the massage therapy profession. I obtain this information from Guidestar, a financial information clearinghouse for non-profits. The organizations can provide their Form 990 (Return of Organization Exempt from Income Tax) to Guidestar, and if they don’t, the IRS does it for them. I will state for the record that I am not an accountant or a financial analyst; I just report what I see (and maybe offer a few opinions). I usually get asked the question every year why I am not reporting on ABMP. Associated Bodywork & Massage Professionals is a privately-owned for-profit company, and they are not obligated to release their financial information. Non-profits are on a different filing schedule than the rest of us, and there is variance amongst them in when their fiscal year ends. The deadline for filing is the 15th day of the fifth month after the end of their fiscal year. An organization can also request and receive up to two 90-day extensions, and due to the number who haven’t filed yet for 2011, it appears that some of them have done that.

The National Certification Board for Therapeutic Massage & Bodywork has filed their 2011 Form 990 in a timely manner so I’m going to start with them this year. I’ll be following that up with my report on the Federation of State Massage Therapy Boards. The financial status of these two organizations are intertwined for one reason: since it’s introduction in 2008, the MBLEx has taken a substantial market share of the entry-level exam market away from the NCBTMB. For many years, the NCBTMB exams were enjoying a monopoly, except for the few states that require their own exam.

In 2008, the first year that the MBLEx was available, the NCBTMB’s revenue from exams was in excess of $6 million. By 2011, that had dropped to $3,380,813. Instead of a monopoly, they had a 47% share of the market. I confess that I was expecting it to be even less, since the Federation has relentlessly encouraged their member states to use the MBLEx exclusively. I think the fact that the NCBTMB has retained as much as they have is proof that plan has not yet come to fruition. The income at the NCBTMB from people recertifying dropped by a little over $5k, and sales of their exam guide were down about $17k. Sales of their mailing list also took about a $20k hit this year. READ MORE…