This weekend the change over to daylight savings time is a sure sign that spring is on the way. We had a little strange weather here in the NC mountains this weekend with a weird ice storm one moment, and five minutes later the sun coming out. I’m glad to say it doesn’t look like the ice harmed the numerous daffodils that are already in full bloom here.
Spring is a great time of renewal all around, so why not look at it as a great time to renew your business and marketing strategies and do a little spring cleaning? The other day I was watching Suze Orman, the financial advisor and author on television, and she talked about how clutter in our homes and offices is also a sign of clutter in our financial lives. It struck me as being right on the money, so to speak, so I jumped up and started my spring cleaning right after the show!Â
A fresh coat of paint in the office, bringing in a bouquet of some beautiful spring flowers, and implementing some fresh new advertising can help you get over the winter doldrums and revitalize and refresh you and your practice. Spring break is just around the corner. One promotion I’ve successfully done in the past was to advertise a mother/daughter day during spring break, with specials on hot stone massage or salt scrubs. Lots of moms have taken advantage of it to treat their daughters that come home from college for the week. It’s a little bonding time for them and a business boon for you.
You can hear a few more of my marketing strategies next Monday, March 17, 11:30 Eastern daylight time, by tuning into the free seminar  I am doing with Felicia Brown, owner of Spalutions! Felicia is a very successful massage therapist, a great instructor and is very in-demand as a business consultant to spas and massage therapists. She offers an ongoing roster of teleseminars and webinars for people in our industry. If you can’t listen to the live broadcast, it will be available for two weeks after the event, so you can still listen to it. I’ve never done a live seminar on the web before so it’ll be exciting. Please tune in if you can.
Peace & Prosperity,
Laura Allen
March 12th, 2008 at 10:14 am
Thanks, Laura! I’m really excited to have you as a part of the Spalutions Career Success Teleseminar Series on March 17th. I know your wisdom, insight and marketing knowledge will be a huge help to all the massage therapists and spa professionals who join us for the free webcast and teleclass. Hope some of your readers and Massage Magazine’s subscribers can will be a part of it too:-) If anyone has any questions about this or past teleclasses, feel free to contact me at Felicia@spalutions.com.