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Massage Collage » 2007 » December

Goal Setting

From a business standpoint, I’m always excited about beginning a new year, and looking ahead to what I’d like accomplish in the next twelve months.  Although I’ve only been in the massage business for a decade or so, I’ve been a business owner for most of the last thirty years.  One thing that has served […]

Dealing with Difficult Clients

How do you deal with difficult clients?  99% of clients who come in our door are happy to be there, and just as nice as they can be.  Then we get that other 1% that I’d just like to choke!  Since my practice is in a small town where news travels faster than the speed of sound, […]

Happy Trails, Susan Mac

My friend Susan Mccallister cast aside the body that was no longer serving her a few days ago.  Pancreatic cancer snatched her away at the tender age of 54.
Susan was an equine massage therapist who loved her horses.  She liked to ride off into the woods and camp. She also loved to dance, to good […]

Ethics in Advertising

How many pieces of SPAM do you receive in your email every day?  Am I the only one who is irritated by this?  Am I the only one who thinks it’s an unethical way to advertise?  I’d like to hear how others feel about this.
A couple of months ago, I received an email from a […]

Your No-Show Policy

Do you have a policy in place for dealing with no-shows and last-minute cancellations? 
The first year I was in business for myself, I operated without such a policy.  By the end of the second year, when several more therapists had joined forces with me, I was appalled to see how many wasted appointments (and thus […]