Mar 26 2009

The Power of “Thank You”

Published by at 5:01 pm under Practice management

Are you thankful?

For most of us, it’s extremely gratifying when a client or colleague refers a friend, family member, or patient to our practice.  A personal recommendation carries much more weight with a potential client than any form of advertising or marketing.  Referred clients already expect to get results before they even pick up the phone to set an appointment.

I think it’s important to truly appreciate how much our “referrers” contribute to our success in building a practice.  When it comes to saying “thank you”, I’m old-fashioned.  I don’t make a “thank you” phone call, or send a “thank you” e-mail or text message.  I prefer to snail-mail a handwritten note expressing my appreciation. 

It’s easy to forget that we are really in the business of building relationships.  According to Florence Isaacs, author of the book, Business Notes, “…a personal note is a powerful tool.  People appreciate it and respond to it in a way they don’t to other means of communication.”  She goes on to quote a business executive she interviewed for her book.  “Building relationships with customers and being thoughtful about their needs is a major part of what business is all about…When you write ‘Thank you for your business,’ you let people know you care about them.  Then what do they do?  They talk about you.  If they see someone who needs your product or service, they say, ‘Go see this guy.’  We’re all very attracted to courtesy because we get so little of it today.”

I know many of you have ways of showing your appreciation to your “referrers”. I hope that a written thank-you is one of them.

Thanks for taking the time to read my post.

Here’s a link to to the Amazon page for: Business Notes

2 responses so far

2 Responses to “The Power of “Thank You””

  1. Kirstenon 08 Apr 2009 at 11:03 pm

    Not only do I send a handwritten thank you note, but I also include “massage money” worth $5.00 and three referral cards to make it easier for them to keep referring. Some of my clients save up their massage money for a deep discount but most never use it. I have had people call me to book an appointment because the note reminded them that it had been a while since they themselves had a massage.

  2. Bob McAteeon 09 Apr 2009 at 10:34 am

    Kirsten,
    I love the idea of “massage money”. Thanks for taking the time to comment and best wishes for continued success.

    Bob

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