Felicia Brown is the owner of Spalutions!, a firm that provides marketing coaching, business consulting, training and education to massage, spa and wellness professionals. She is a regular public speaker with appearances at many national and international conferences in the massage and spa industries. Felicia is also a licensed massage therapist and NCBTMB-approved provider.
Felicia is passionate about inspiring others both in and out of the spa industry. Her personal philosophy is to share her knowledge and experience with others freely, even competitors, so that they may be successful in all of their endeavors. This practice of “cooperative competition” has been a cornerstone of her career ever since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, consulting and teaching.
Felicia has written for numerous trade publications, including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, MASSAGE Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is the co-creator of Smart Spa Marketing, a self paced marketing course for spa and massage professionals. Felicia is also currently working on a marketing book for massage and spa professionals and is the business instructor for Natural Touch School of Massage in Greensboro, North Carolina.
Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the “Top Entrepreneurs of 2009” and “Top 25 Movers & Shakers of 2008” by Business Leader Magazine. Other awards include the 2005 Small Business Person of the Year (Greensboro Chamber of Commerce), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal) and 2005 Best Spa in Greensboro (Triad Style). In 2007, she was also given an award for National Volunteer of the Year (committee) by the American Massage Therapy Association.
A native of Greensboro, North Carolina, Felicia enjoys running, yoga, figure skating, reading, cooking, travel, and spa/travel adventures of most any sort in her free time. She also enjoys volunteer work and currrently serves as the Membership Chaiman for the Day Spa Association. Brown is married to David Clayton, and together they have a houseful of pets—four dogs and one cat—all of whom are rescued.
