Marketing with Every Touch

Your massage business and marketing questions answered
Filed under Marketing, Uncategorized

In my last column, Get What You Want in 2012 by Being SMART ‎, I wrote about getting really clear on your goals by being SMART – SPECIFIC, MEASUREABLE, ACTIONABLE, REALISTIC AND TIME-SENSITIVE. Being SMART is very important, but ultimately that clarity won’t get you anywhere unless you go a bit further by:

Taking action daily towards your goal. The size or number of your actions, steps or tasks isn’t necessarily what’s important. Instead it is your conscious willingness, intention and effort to take that action, that obvious step towards your goal on a regular basis. Doing can be what makes the difference between success and failure in achieving your goal.

Example 1: One action you could take towards increasing your number of facial clients might be “attending local networking events.” If so, go ahead and pull out your calendar to pencil in what days the events you want to attend occur for the whole year. This will give you a ready-made “to-do” for a number of days this year.

Example 2: Another possible action that corresponds with the first one is “following up with past clients or people that expressed interest in receiving services from me.” Make a smaller daily goal (and corresponding calendar entry) of “I will call or email five people every day.”  Then do it! And use the list of tasks and steps you’ve created for your goal to help you determine other daily actions.

Here’s another action you can take! Sign up for my FREE webinar series “Good Things Come in Threes.” The first one is Goal Setting for a Successful Year and Career and is happening on 1/23 at 1 PM EST. (Don’t worry if you read this after the live event. A replay will be available for at least 30 days.)  And there are two other webinars happening on 1/30 – Tips for Growing a Thriving Practice on a Shoestring Budget with Megan Holub and How To Become The “Go To” Therapist In Your Community on 2/6 with Lori Crete.  Click here to learn more and register!

Comments (0) Posted by Felicia Brown on Thursday, January 19th, 2012


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