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	<title>Marketing Matters</title>
	<link>http://massagemag.com/massage-blog/marketing-matters</link>
	<description>Just another Massagemag.com weblog</description>
	<lastBuildDate>Tue, 26 Jan 2010 19:21:40 +0000</lastBuildDate>
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		<title>Three Quick Massage Marketing Tips: Why reinvent the wheel?</title>
		<description><![CDATA[As I go through my days I see all sorts of ideas other, non-massage/bodywork businesses use to market their services. Why can&#8217;t you take what they&#8217;ve done and make it work for you and your ideal clients?
1. Kind of Frequent Flyer Bonus, but Not
I heard an ad on the radio for an active senior apartment [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2010/01/26/three-quick-massage-marketing-tips-why-reinvent-the-wheel/</link>
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		<title>One (1) Best Thing to Get More Clients and Five (5) Ways to Get There</title>
		<description><![CDATA[When you are building your massage (energy work/yoga/skin care) client base, you have to market. You just do.
Marketing takes time, money, planning and effort.
To gather more clients while using your time and effort wisely, you need to do the one best thing to get more clients:
Specialize.
It&#8217;s a bit like saying, &#8220;Plastics,&#8221; I know. But &#8230;
When [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/12/10/one-best-thing-get-more-clients/</link>
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		<title>Gift Certificates Bring New Clients: Reasons and resources to get you going</title>
		<description><![CDATA[So what are your plans for gift certificate sales this season?
Focusing on gift certificate sales should be a seasonal project for you. If not,  it&#8217;s time to incorporate it into your regular massage practice marketing plan.
Why You Ought To
The Holidays is when you are more likely to be introduced by existing clients to new or [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/09/17/gcs-bring-new-clients/</link>
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		<title>Massage Marketing and Disaster Recovery: 12 planning points to ponder</title>
		<description><![CDATA[My mother-in-law (whom I adore) is a disaster magnet. It&#8217;s nothing she does. Stuff just happens.
Whiteouts. Wildland fires. Elk.
After seventy years she has her disaster management down to a science. She can throw her stuff into the car and be down the road in under 25 minutes. In addition to her essentials, she is always [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/08/03/massage-marketing-disaster-recovery/</link>
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		<title>Lesson Learned in Swan Valley: Marketing your massage practice on your clients&#8217; terms</title>
		<description><![CDATA[My mother-in-law turned 70 this week. In the Swan Valley, you put an &#8220;events notice&#8221; in the weekly paper when you are going to have a big party. You don&#8217;t ask for RSVPs. You don&#8217;t try to make a potluck list. Just tell them to gather and don&#8217;t try to &#8220;organize.&#8221; This is not how [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/07/03/lessons-swan-valley/</link>
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		<title>What Does That Mean?: Result-oriented massage marketing</title>
		<description><![CDATA[My boss (one of them) said he was working on the selectors and pseudoselectors for HTML maintenance.
&#8220;Great,&#8221; I said. &#8220;What does that mean?&#8221;
It means he&#8217;s switching CSS styles.
&#8220;Great,&#8221; I said. &#8220;What does that mean?&#8221;
It means we can do cool stuff on the web faster and easier.
Ah, well! That means something to me.
When you talk to [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/06/23/what-does-that-mean/</link>
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		<title>Keep Asking: Finding answers to your massage marketing questions</title>
		<description><![CDATA[I had an object lesson this week.
I am absolutely devoted to my Mother Care (peri-natal) yoga class. Half the time there aren&#8217;t enough students to make it worth the instructor&#8217;s while.
Because I have a vested interest in taking this class, I&#8217;ve been working with Kristen (instructor) to figure out how build up her attendance. How [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/05/27/keep-asking/</link>
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		<title>Festival Season: Marketing massage at community celebrations</title>
		<description><![CDATA[This is the time of year where the rains ease up and my gas bills quadruple. Festival season, oh, yes!
For the bodyworker in the right frame of mind, a festival or fair can be an excellent place for you to meet the clients you would like to add to your practice. At the very least, [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/05/19/festival-season/</link>
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		<title>&#8220;I Do Not Want to Give up&#8221;: A massage therapist takes a marketing leap</title>
		<description><![CDATA[ This week I got a serious request for some input. It reads:
&#8220;I have just recently moved from Chicago to Cape Cod, MA, and accepted a job at a spa/gym. The space and business is new to the owners of the spa. They have two other locations on the cape. I have been hired to be [...]]]></description>
		<link>http://massagemag.com/massage-blog/marketing-matters/2009/05/14/i-do-not-want-to-give-up-a-massage-therapist-takes-a-marketing-leap/</link>
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