Eileen Ryan is a marketing enthusiast, proselytizer and cheerleader. She thinks marketing is a hoot and a half and she’ll tell you why: all you have to do is to be yourself. But bigger and probably more organized.
The most important thing Eileen has learned over the years is that your personality is your most important asset. Which is fairly handy since most people have one (she’s not too sure about her accountant). Whether you intend to or not, you are constantly marketing yourself. And, since you’re already marketing by default, let’s start talking about marketing with positive, to-thine-own-self-be-true intentions.
The real focus in Eileen’s writing is on providing inspiration for your marketing approach. There is so much out there that feeds Eileen’s imagination, so much that you can tweak to fit your practice. She does not expect you to follow her ideas exactly. It is her hope that her articles provide you with some spark of motivation, excitement and originality for your client communications.
Its her Job. Its what she Does.
