So what are your plans for gift certificate sales this season?
Focusing on gift certificate sales should be a seasonal project for you. If not, it’s time to incorporate it into your regular massage practice marketing plan.
Why You Ought To
The Holidays is when you are more likely to be introduced by existing clients to new or potentially new clientele.
And, this is the time of year when people are wanting to buy.
Therefore, this is the time of year to focus on gathering new clients, revitalizing your practice and/or shifting your practice’s focus.
The easiest way to do this is to remind your clients that you have gift certificates for sale.
Give Your Clients a Reason
People buy for the Holidays. They just do. So if they’re going to spend money, why not spend it on something healthy and good?
Your clients need to be reminded of the benefits of your work. They need to be reminded that it is very simple to share your work with their family and friends.
What to Say
Your clients have a problem. You have to tell them what their problem is.
Your clients need a solution their problem. You tell them how you can solve it.
Your clients problems can be solved by one phone call or email. You tell them that.
The Thing Is
In order to write this simple message, you have to know your clients.
You should know by now why your clients come to you. Whether in your head or on paper, your clients should be divided up into distinct groups of shared needs and interests: arthritis, stress reduction, beauty, physical goals, emotional work.
People (your clients) tend to gather together with others that share their interests … friends and families. So, sending a specific message to specific clients will result in a higher response.
If your clients come to you not only because of your work, but also because of your certified toxin-free practice, play that up. The likelihood is high that they will either buy a certificate for a friend that shares the same interest, or that they will at least pass your message along with a, “You really would like her; she’s done wonders for my allergy issues.”
If people come to you because your work improves their golf swing, keep that at the forefront.
If you have one group of clients that love your prenatal work and another that love your TMJD relief, send different messages to each group.
Act Now
It can take four to six weeks to get a good mailing planned, written, printed and mailed.
Diana and I have written several articles on how to “discover” your ideal client and how to write messages to them. Links to these are below.
If you have specific questions, you can email me at marketingmatters@comcast.net OR (even better) call our office at 800-754-9790 and sign up for a free brainstorming session. The session truly is free and completely, absolutely, positively obligation-free.
All my best,
Eileen
Diana’s stuff:
Target your clients’ real concerns — in tough times and good times
Promos for the Holidays. Use these samples to get started.
Eileen’s stuff:
MT Seeks Ideal Clients: Courting the massage clients you want
Taking Your Cues from the Big Guys: Targeting your massage marketing to the proper clients
Why You Should Book a Session with Me: Marketing massage on your website
Spell. It. Out.: Valentine’s promotional messages for the romantically handicapped
