My boss (one of them) said he was working on the selectors and pseudoselectors for HTML maintenance.
“Great,” I said. “What does that mean?”
It means he’s switching CSS styles.
“Great,” I said. “What does that mean?”
It means we can do cool stuff on the web faster and easier.
Ah, well! That means something to me.
When you talk to your clients — especially in mailings or ad texts — you need to keep their needs in the forefront.
Most clients will not understand what you mean by, “The intention in my work is to bring you back to balance and into a homeostatic state of well being.”
As a group, your clients don’t know what petrissage, trigger point therapy or Ayurveda massage is either. Those terms don’t mean anything to them. Those terms don’t tell them how they are going to feel after a session with you. They don’t know what they results are supposed to be.
Your clients will understand:
I can ease your headache pain.
I can help you sleep more soundly.
I can help you recover from from injury faster.
I can help turn your mountains into molehills.
I can help you find your ankles again.
When you market your massage / bodywork practice, start by telling your clients what they truly want to know. They want to know the results — what they are going to get for their money and time.
After you have their attention, then you encourage them to call you or to visit your website for more details about your techniques and your training.
All my best,
Eileen