As a massage therapist we are forced to make decisions every day. Really, as human beings we make decisions every day. Ranging from what to make for dinner, to who you should hire to fill a new position, the consequences of our decisions can be long lasting. Making decisions feels very permanent with far reaching effects which causes us to over-think, rather than make the right decision.
This is why many people hesitate and second guess themselves when the time comes to make a decision. When it comes to making the decision they start to think about how they will implement their decision and what could happen if they make a particular decision.
Before they decide, they run through their head how they will implement their decision, what it’s going to cost them, what will happen if they fail….all the reasons they shouldn’t make a decision.
I would like to suggest a different process to use when making a decision. I was taught this technique from David Neagle and it works very well.
First make the decision. Put the “how am I going to make this happen” aside. Don’t think about what others are going to say or think – put your energy into making the right decision for you. If you need $20,000 to invest in your business, but you have terrible credit and nothing in your accounts receivables, you may start thinking about why you can’t get $20,000.
What I am asking you to do, before you think about how or why, is to make the decision to move your business forward. Make the decision that you are going to manifest $20,000. Just make the decision you are going to do it and nothing else.
Once you’ve made the decision (whatever it is) write it down on a piece of paper. Draw a line down the center of the paper. On the left column write down these words “Why I can’t”. On the right column write down “How I can”. Cross off “Why I can’t” with a big X. You are done with that column. Why I can’t is no longer an option for you. You’ve made the decision to manifest $20,000. The Universe will bring it to you once you make the decision.
Now write down every single thing you can think of for “How I can”. EVERYTHING; even if it seems crazy and impossible. Once you’ve written everything down, methodically exhaust every item on the list. Somewhere on that list is the solution to making your decision a reality.
It may be that one of the items you wrote down leads you to something else, which makes your decision a reality. The answer is somewhere on that list.
The key is to make the decision without thinking about the how. The universe will make the how happen. Your job is to go through that list tirelessly until you find what you are looking for. In this case it’s raise $20,000.
Here’s an example:
Decision: raise $20,000
Why I can’t How I can
Loan from bank
Money from mom
Sell 30 ebooks
Gain 25 new clients
Ask friends
Have a sale
Partner with Marathon
Etc.
Try it. See if it works for you.
About the author
Founder of A Marketing Connection and The Copywriting Institute, Kelly Robbins, MA, is an award winning author, copywriter and healthcare marketing coach/consultant. Kelly is a blogger for both ChiroEco and MassageMagazine and is the author of Marketing 101: Why Successful Alternative Healthcare Practitioners Specialize as well as co-author of The Practice Evolution Success Kit. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, “5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits” at www.AMarketingConnection.com or 303-460-0285.
