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	<title>Comments on: Use It or Lose It: New Impressions for Growth</title>
	<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/</link>
	<description>A Massagemag.com Blog</description>
	<pubDate>Fri, 25 Jul 2008 11:03:15 +0000</pubDate>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-170</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 18:39:42 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-170</guid>
		<description>Wow Margo!! What can I say but how inspiring it is to hear the level of enthusiasm, energy and commitment you have to learning, self development and this field and other fields you work in. Just compare that with the young whining MT's Cecilia just above describes that she has to deal with! I think the contrast says it all!!! Good luck and I hesitate to say, "take it easy" at least a little!! LOL!!</description>
		<content:encoded><![CDATA[<p>Wow Margo!! What can I say but how inspiring it is to hear the level of enthusiasm, energy and commitment you have to learning, self development and this field and other fields you work in. Just compare that with the young whining MT&#8217;s Cecilia just above describes that she has to deal with! I think the contrast says it all!!! Good luck and I hesitate to say, &#8220;take it easy&#8221; at least a little!! LOL!!</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-169</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 18:31:22 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-169</guid>
		<description>Hi Cecilia, This is an old problem, and one born mostly out of inexperience, as well as a kind of unearned sense of entitlement. It also speaks to the point I make above in my response to Linda's comment to my initial blog entry "Use It or Lose It" that massage therapists as a group of people are not known for business and marketing skills. This is a big issue and has "forced" regulators and accreditors of massage therapy schools and programs across the country to add courses to their curriculums on business and ethics that cover all of these issues. Unfortunately not enough time is really devoted to these topics for many reasons and by the time the graduate is credentialed and ready to practice much of what was learned is already out the window. 

For the most part it will take a hard lesson for practitioners manifesting the poor attitudes you describe to "get it" and wake-up to what is necessary to be successful and make a consistent living in this field. As for yourself and the sake of your position, you'd probably be best off to keep the practitioners that demonstrate the best attitudes for learning and growth and rid yourself of those who are not up to the job. That will help you develop a stronger team, ultimately make you more successful in your job responsibilities and at the same time, hopefully, will wake up those therapists you let go of.</description>
		<content:encoded><![CDATA[<p>Hi Cecilia, This is an old problem, and one born mostly out of inexperience, as well as a kind of unearned sense of entitlement. It also speaks to the point I make above in my response to Linda&#8217;s comment to my initial blog entry &#8220;Use It or Lose It&#8221; that massage therapists as a group of people are not known for business and marketing skills. This is a big issue and has &#8220;forced&#8221; regulators and accreditors of massage therapy schools and programs across the country to add courses to their curriculums on business and ethics that cover all of these issues. Unfortunately not enough time is really devoted to these topics for many reasons and by the time the graduate is credentialed and ready to practice much of what was learned is already out the window. </p>
<p>For the most part it will take a hard lesson for practitioners manifesting the poor attitudes you describe to &#8220;get it&#8221; and wake-up to what is necessary to be successful and make a consistent living in this field. As for yourself and the sake of your position, you&#8217;d probably be best off to keep the practitioners that demonstrate the best attitudes for learning and growth and rid yourself of those who are not up to the job. That will help you develop a stronger team, ultimately make you more successful in your job responsibilities and at the same time, hopefully, will wake up those therapists you let go of.</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-167</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 17:20:23 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-167</guid>
		<description>Thanks Dave for your thoughtful comments. A little clarification - - my words emphasizing the need to 'keep up' and clients asking practitioners questions that they were unable to answer was really meant more as a way of emphasizing that practitioners stay current and develop further -- not out of some sort of ego competitive drive to know more or be better then the next MT, but for their own sake of development. In addition, with the internet, it is not all that uncommon that clients who do research into the field of massage therapy can easily, and often do, access information on various forms of treatment modalities available and what conditions they are best suited to treat, etc.. They can surely, at times, stump practitioners with their questions. That’s certainly not a sin, but it does point to the fact that in some way practitioners who evolve through real consistent efforts to study and understand what they do to higher and higher levels, and add to that development with appropriate CE, will generally have a competitive edge over others who stagnate and don’t have that drive or feel the “need to keep up!” Something that must be dealt with on their parts for success.

I could not agree with you more regarding your statements on the importance of serious reading, studying and practice. It's part of what I addressed above in some of my responses to comments regarding “consolidation of knowledge.” It seems that will provide a real good prerequisite and foundation for practitioners to have before adding and integrating new areas of the field into their practices.

I will take issue with your last remark however and just say in response that boredom with work at times is very common and certainly does not mean that practitioners are on the wrong path. It's really, as I am sure you will agree, not just that simple. But I do certainly agree that everyone should once in a good while sit back and reflect on the path they have taken!</description>
		<content:encoded><![CDATA[<p>Thanks Dave for your thoughtful comments. A little clarification - - my words emphasizing the need to &#8216;keep up&#8217; and clients asking practitioners questions that they were unable to answer was really meant more as a way of emphasizing that practitioners stay current and develop further &#8212; not out of some sort of ego competitive drive to know more or be better then the next MT, but for their own sake of development. In addition, with the internet, it is not all that uncommon that clients who do research into the field of massage therapy can easily, and often do, access information on various forms of treatment modalities available and what conditions they are best suited to treat, etc.. They can surely, at times, stump practitioners with their questions. That’s certainly not a sin, but it does point to the fact that in some way practitioners who evolve through real consistent efforts to study and understand what they do to higher and higher levels, and add to that development with appropriate CE, will generally have a competitive edge over others who stagnate and don’t have that drive or feel the “need to keep up!” Something that must be dealt with on their parts for success.</p>
<p>I could not agree with you more regarding your statements on the importance of serious reading, studying and practice. It&#8217;s part of what I addressed above in some of my responses to comments regarding “consolidation of knowledge.” It seems that will provide a real good prerequisite and foundation for practitioners to have before adding and integrating new areas of the field into their practices.</p>
<p>I will take issue with your last remark however and just say in response that boredom with work at times is very common and certainly does not mean that practitioners are on the wrong path. It&#8217;s really, as I am sure you will agree, not just that simple. But I do certainly agree that everyone should once in a good while sit back and reflect on the path they have taken!</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-165</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 16:23:08 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-165</guid>
		<description>Hey Robert, Really nice site! Looks like a great place for practitioners to access different views/blogs, information and knowledge on all the many facets of the field. Good luck with it - I'm sure its quite an undertaking keeping it going!!!</description>
		<content:encoded><![CDATA[<p>Hey Robert, Really nice site! Looks like a great place for practitioners to access different views/blogs, information and knowledge on all the many facets of the field. Good luck with it - I&#8217;m sure its quite an undertaking keeping it going!!!</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-164</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 16:01:29 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-164</guid>
		<description>Hi Linda,

Certainly being present, energized and committed to every treatment you provide for a client is essential for success in this field and maintaining that level can often lead to burnout. So a well deserved and needed vacation, if you can afford to take one, especially with CE, is a great idea. But it won't necessarily resolve the ups and downs in your client attendance. Sometimes it's just out of your control and has to do with economic trends. But more often then not it appears to be the result of weak marketing skills and business acumen on the part of practitioners. It's a well known fact in this profession that massage therapists, who love to give with their minds and bodies, have a lot more difficulty learning and manifesting all the ways necessary to assure a consistently successful practice regardless of the outside forces. Perhaps if you haven't already take some CE courses in these areas, pick up some books on the subject, etc... Good luck!</description>
		<content:encoded><![CDATA[<p>Hi Linda,</p>
<p>Certainly being present, energized and committed to every treatment you provide for a client is essential for success in this field and maintaining that level can often lead to burnout. So a well deserved and needed vacation, if you can afford to take one, especially with CE, is a great idea. But it won&#8217;t necessarily resolve the ups and downs in your client attendance. Sometimes it&#8217;s just out of your control and has to do with economic trends. But more often then not it appears to be the result of weak marketing skills and business acumen on the part of practitioners. It&#8217;s a well known fact in this profession that massage therapists, who love to give with their minds and bodies, have a lot more difficulty learning and manifesting all the ways necessary to assure a consistently successful practice regardless of the outside forces. Perhaps if you haven&#8217;t already take some CE courses in these areas, pick up some books on the subject, etc&#8230; Good luck!</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-163</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 15:36:11 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-163</guid>
		<description>Hi Susan, (Sorry for the loooooonnnng delay in response.) Stepping out of your comfort zone and taking classes that are completely different from others you have taken or the kind of techniques you have practiced can certainly breathe new energy and life in to your attitude regarding your practice - but I just want to caution that you take care not to make a mish-mosh of your own work by immediatley adding what you've learned to the work you have been doing for a long time unless you are in a real place of unerstanding to do so. Refer to my respone to the comment by Steve Lefkowitz above regarding his use of the term "Consoldiation of Knowledge."

And yes I certainly do agree that just picking up an A&#38;P book, or a palpation book can also revitalize your attitude and relationship to your work as much as taking a workshop.</description>
		<content:encoded><![CDATA[<p>Hi Susan, (Sorry for the loooooonnnng delay in response.) Stepping out of your comfort zone and taking classes that are completely different from others you have taken or the kind of techniques you have practiced can certainly breathe new energy and life in to your attitude regarding your practice - but I just want to caution that you take care not to make a mish-mosh of your own work by immediatley adding what you&#8217;ve learned to the work you have been doing for a long time unless you are in a real place of unerstanding to do so. Refer to my respone to the comment by Steve Lefkowitz above regarding his use of the term &#8220;Consoldiation of Knowledge.&#8221;</p>
<p>And yes I certainly do agree that just picking up an A&amp;P book, or a palpation book can also revitalize your attitude and relationship to your work as much as taking a workshop.</p>
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		<title>By: Steven Schenkman</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-162</link>
		<dc:creator>Steven Schenkman</dc:creator>
		<pubDate>Thu, 20 Mar 2008 15:27:45 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-162</guid>
		<description>Thanks Steve for you brief remark. I really like the phrase you used - "consolidating one's knowledge!" I think that's so important in the practice of massage - in fact, in the practice of anything. Very often there is a tendency in this field for people to gather lots of unrelated techniques, information and practices and create a hodge-podge of a practice which may feel like fun and interesting to the practitioner but really isn't based on very much. I didn't want to give that impression in my blog, (albeit written several months ago) and I don't think I did - but all too often continuing education is used to simply add "another technique" to the mix. Creation of a firm foundation of knowledge and experience, of being and understanding before one starts piling on a wide variety of new diciplines before consolidation is achieved is a common mistake. If there is a real desire to integrate new and various other modalities into one's massage practice, it should be done after some real level of consolidation. Then the practitioner is in a much better place to understand what is appropriate and how to best integrate new techniques and practices into one's own without diminishing and distorting its original and underlying intention.</description>
		<content:encoded><![CDATA[<p>Thanks Steve for you brief remark. I really like the phrase you used - &#8220;consolidating one&#8217;s knowledge!&#8221; I think that&#8217;s so important in the practice of massage - in fact, in the practice of anything. Very often there is a tendency in this field for people to gather lots of unrelated techniques, information and practices and create a hodge-podge of a practice which may feel like fun and interesting to the practitioner but really isn&#8217;t based on very much. I didn&#8217;t want to give that impression in my blog, (albeit written several months ago) and I don&#8217;t think I did - but all too often continuing education is used to simply add &#8220;another technique&#8221; to the mix. Creation of a firm foundation of knowledge and experience, of being and understanding before one starts piling on a wide variety of new diciplines before consolidation is achieved is a common mistake. If there is a real desire to integrate new and various other modalities into one&#8217;s massage practice, it should be done after some real level of consolidation. Then the practitioner is in a much better place to understand what is appropriate and how to best integrate new techniques and practices into one&#8217;s own without diminishing and distorting its original and underlying intention.</p>
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		<title>By: Diane Lake</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-154</link>
		<dc:creator>Diane Lake</dc:creator>
		<pubDate>Wed, 06 Feb 2008 18:09:34 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-154</guid>
		<description>You bring up an interesting point and that is that everyone seems to be on the continuing education bandwagon.  How do we, as therapists, share information regarding which CEU classes are beneficial and which are a waste of time and money.  I have taken classes seminar style, weekend classes, and correspondence.  Each arena has good classes and hype.  Is anyone willing to talk about which classes are worth the time and energy involved?</description>
		<content:encoded><![CDATA[<p>You bring up an interesting point and that is that everyone seems to be on the continuing education bandwagon.  How do we, as therapists, share information regarding which CEU classes are beneficial and which are a waste of time and money.  I have taken classes seminar style, weekend classes, and correspondence.  Each arena has good classes and hype.  Is anyone willing to talk about which classes are worth the time and energy involved?</p>
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		<title>By: Margo Hutchison</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-149</link>
		<dc:creator>Margo Hutchison</dc:creator>
		<pubDate>Sat, 29 Dec 2007 04:55:26 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-149</guid>
		<description>I realised a few years ago the importance of keeping abreast of current knowledge, I felt I was getting stale and doing the same old thing and needed a change. I am 69 and began my massage career 20 years ago. In 2000 I began teaching at a Natural Therapies College and in 2005 I did a 6 month course to upgrade my Diploma of Remedial Massage - in 2006 and 2007 I went to Thailand and studied Thai Massage - and recently redid courses in Lymphatic drainage and Reflexology. I am usually the oldest student in the class but don't feel old when I am with young people. I love massage therapy - even though it has damaged my hands in the process - I keep fit by teaching yoga and still work as an RN. This year i will be doing a Uni course to learn how to teach in Higher Education as the college where I teach becomes a University soon. It is all very exciting and challenging and I endorse everything Steven says.</description>
		<content:encoded><![CDATA[<p><p>I realised a few years ago the importance of keeping abreast of current knowledge, I felt I was getting stale and doing the same old thing and needed a change. I am 69 and began my massage career 20 years ago. In 2000 I began teaching at a Natural Therapies College and in 2005 I did a 6 month course to upgrade my Diploma of Remedial Massage - in 2006 and 2007 I went to Thailand and studied Thai Massage - and recently redid courses in Lymphatic drainage and Reflexology. I am usually the oldest student in the class but don&#8217;t feel old when I am with young people. I love massage therapy - even though it has damaged my hands in the process - I keep fit by teaching yoga and still work as an RN. This year i will be doing a Uni course to learn how to teach in Higher Education as the college where I teach becomes a University soon. It is all very exciting and challenging and I endorse everything Steven says.</p>
</p><p>[<a href="javascript:void(0)" onclick="movecfm(149);">reply to this comment</a>]</p>]]></content:encoded>
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		<title>By: cecilia</title>
		<link>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-136</link>
		<dc:creator>cecilia</dc:creator>
		<pubDate>Thu, 20 Dec 2007 19:43:07 +0000</pubDate>
		<guid>http://massagemag.com/massage-blog/everything-education/2007/10/31/use-it-or-lose-it-new-impressions-for-growth/#comment-136</guid>
		<description>Hello Steven, 

I am currently a Massage Dept. Manager for a very prominent day spa....I have been having trouble trying to keep my Therapists motivated.  I am in charge of helping them to grow, to learn new, or more massage modalilties, and to give them ideas to market themselves.  But all I continue to hear is how slow it is at times, or why do I have to stick around for walk-ins and/or add-ons?  They do not take into consideration that these slow times are good times to catch up with Thank you cards, home care reccommendations, or other marketing skills.  We have monthly meetings and I do my best to bring up motivational skills or ideas from other therapists but still a no go.  What can I do to help them understand that a Massage Therapist has to continually market themselves so as to keep client retention strong?  I give them incentives, tools and contests but not everyone is motivated.  I have also tried to let them know that if a Massage Career is going to be their livelihood, then they are going to have to come up with uplifting, imaginary strategies and self motivation to keep client retention strong.  Out of ideas.......C,</description>
		<content:encoded><![CDATA[<p><p>Hello Steven, </p>
<p>I am currently a Massage Dept. Manager for a very prominent day spa&#8230;.I have been having trouble trying to keep my Therapists motivated.  I am in charge of helping them to grow, to learn new, or more massage modalilties, and to give them ideas to market themselves.  But all I continue to hear is how slow it is at times, or why do I have to stick around for walk-ins and/or add-ons?  They do not take into consideration that these slow times are good times to catch up with Thank you cards, home care reccommendations, or other marketing skills.  We have monthly meetings and I do my best to bring up motivational skills or ideas from other therapists but still a no go.  What can I do to help them understand that a Massage Therapist has to continually market themselves so as to keep client retention strong?  I give them incentives, tools and contests but not everyone is motivated.  I have also tried to let them know that if a Massage Career is going to be their livelihood, then they are going to have to come up with uplifting, imaginary strategies and self motivation to keep client retention strong.  Out of ideas&#8230;&#8230;.C,</p>
</p><p>[<a href="javascript:void(0)" onclick="movecfm(136);">reply to this comment</a>]</p>]]></content:encoded>
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